CPX Interactive

CPX Chicago...First Look

2011-09-09T13:34:00.000-07:00

CPX Interactive has a new Midwest headquarters located in the famous Loop of downtown Chicago. This past week, the CPX executive team visited Chicago to get a first-hand look at the new space located at One East Wacker Drive. The Midwest Sales Directors, Celina Kwolek and Jennifer Giangrasse, are very excited to be settling into their new home as they continue to lead the CPX Interactive Midwest team forward. Stay tuned for more on our new Chicago office!

Celina Kwolek, Sales Director, Midwest and Gary Bembridge, EVP of Sales, North America, trying to measure the new office space by hand.

Rediscovering What We Know: The Basics of Working with an Ad Network

2011-09-01T12:17:00.000-07:00

A few months ago, I was reading a great book called, The New Rules of Marketing and PR, by David Meerman Scott. After the first few chapters, I felt as if I was reading about topics I felt that I already understood. Or so I thought. By the end of the book I found myself saying, “What a refresher course.” Although I was trying to learn something new, as the book clearly states, I ended up remembering the important basics that had so quickly left my memory bank. The book talked about “the new rules”, but it was also a reminder that the old rules still apply.

This past week, I was reading an article posted on Adotas titled, Boosting Campaign Performance with Ad Networks; the same thing happened. The article pointed out five basic points to achieve an ideal campaign with an Ad Network. Although the points were somewhat obvious, it brought to mind the undeniable disconnect between what advertisers know about ad networks and realizing the full potential of what ad networks are capable of. We decided to elaborate on these points to rehash some of the straightforward yet often overlooked benefits of working with an ad network.

First, the article says to find someone on the inside that can, and is willing, or motivated to help you. Well, we couldn’t agree more. Our Account Management team is trained to think as though they are our client’s inside representative.
The second point, be honest about your campaign goals. To us, this seems obvious enough, but it is certainly worth including. We deliver the best results for our clients when their true goals have been made as clear as possible. We are always prepared to deliver success in any way we need to, but we are not trained to be mind readers.

Being realistic in your expectations is third. This one is important. We can deliver impressive online advertising campaigns, if we are given the chance. But the truth is that, while we have pulled off a miracle or two, expecting a highly targeted campaign that is focused on a very small sample audience, to produce scalable leads, at a minimal cost, is simply not a realistic expectation.

The fourth point the article makes is, don’t be afraid to ask for special accommodations, especially if you are the key person buying media for a brand. While we can’t promise we’ll always be able to accommodate a request 100%, the truth is that we are a service business and we understand that you know your business better than anyone else. Our job is to make sure you know what is possible, but you need to let us know what is important to you.

Finally, the fifth and final point that the article makes is that constant communication is crucial, especially in the early stages of your ad campaign. Our view of the client/network relationship rests on the interaction between your point campaign person and one of our top notch Account Managers. We know that the campaign that starts out in the most organized and open way is the campaign that ends with success. Communication in the launch phase is probably the single most important to ensuring this success.

Working with an Ad Network is an important aspect to any online marketing strategy. But if you don’t know what the Ad Network is capable of, you might get lost in an ocean of options that you don’t fully understand. We may all say we understand the importance of communication, but in the fast moving world of online advertising we can sometimes forget the basics. Re-remembering these few simple (yet true) key points is an important part of moving forward and running a successful campaign.

Drawing Up Solutions with CPX

2011-08-26T09:27:00.000-07:00

Recently, our sales team was in need of some new direct response materials. They joined forces with the marketing team to come up with a new strategy for a direct response campaign that was both fun and interactive. The ideas were then passed on to our in-house creative team who created a series of comic strips designed to highlight the many solutions that CPX has to offer. The CPX Solutions series recently debuted their first installment, Cost Per “Like”, which was just featured in a sponsorship newsletter for BIMA (Boston Interactive Media Association).

In this first episode, we meet Mike, a social media strategist with a major dilemma. In 2 weeks, Mike has to present to his company’s executive board who want to see results. Only one problem though, the successful social strategy he needs to develop is lacking in more ways than one and driving fans to his company Facebook page is not as easy as he thought. Will he reach his goal before the big presentation? Will CPX Solutions save the day? Read more to find out what happens to Mike.

A ‘Slice’ of Sales Advice

2011-08-05T13:03:00.000-07:00

A special thanks to our guest contributor, Sharone Hadari, VP of West Coast Operations.

Working in Sales in the digital advertising industry can sometimes feel a bit overwhelming. There are thousands of publishers, hundreds of ad networks, and soon, if not already, hundreds of DSPs to compete with for agency brand dollars. This is where a person in online ad sales must really try to stand out and differentiate themselves from the competition. In doing so, you want to put a little creativity in the ways you maintain your current client relationships and in the ways you cultivate new client relationships. The following is one example of my own creative way in helping to maintain an existing client relationship.

I attended a ThinkLA Poker event on a Thursday night with a few co-workers. We wound up spending the last few hours of the night with one of our existing clients. We had a great time together and ended up coming home around 2am!

Waking up the next morning was a little tiresome, but it was Friday and we knew the weekend was right around the corner. Knowing how I was feeling at that moment, I immediately thought that our clients probably felt the same way. With that, I went ahead and called a local pizza place and had a few pizzas delivered to their offices at lunchtime…the perfect cure for the previous night’s festivities! We had the pizza place include a note on our behalf. Once the pizzas were delivered, our clients responded with the biggest Thank You email. They definitely appreciated our thoughtfulness and clearly enjoyed the pizza. Who wouldn’t?

In the days after that gesture we have received have over $150k in new business from that client. Now while I can’t say it had anything to do with my small (but thoughtful) gesture, I can say that it didn’t hurt ; )

Moral of the story…the little things you do go a long way!

VIDEO: CPX Interactive Interviews EVP of Finance, Walter Ferrara

2011-07-29T13:50:00.000-07:00

CPX Interactive recently sat down with their EVP of Finance, Walter Ferrara, to talk about his new T&E policy initiative, working with his son Robert and how he got into the field of Finance. Meet Walter Ferrara and learn more about the CPX Finance Team.

Is Digital Just Following A Predictable Transformational Arc?

2011-07-14T12:40:00.000-07:00

In this recent interview for iMediaconnection, media industry thought leader, Jack Myers, presents a macro view of the digital advertising industry. He explains that when the digital ‘revolution’ is viewed against other transformational shifts in our history (i.e. the industrial revolution), we see that it is following a similar and predictable arc. By his calculation, we are 17 years into a 30 year transformational period. Watch to learn what to expect from the next 13 years…

PRESS RELEASE: CPX Interactive Exec Takes High Profile Roles in IAB US and IAB EU

2011-07-08T13:56:00.000-07:00

Rob Rasko, CPX Interactive’s President & COO, appointed to IAB US Board of Directors and Named Co-Chair of IAB EU Brand Advertising Committee.

New York, NY, June 16, 2011 –(PR.com)– With offices in the US, Spain, Germany, Italy, and Turkey, global online ad network CPX Interactive has long been a thought leader in the online display advertising landscape on both sides of the Atlantic. In recent days, that position has been solidified by appointments of one of its key executives, Rob Rasko, to roles as both a member of the IAB US Board of Directors and Co-Chairman of the IAB EU’s Brand Advertising Committee.

Rasko, CPX Interactive’s President & COO, has worked consistently over the past few years to promote the interactive advertising industry’s unification around transparency guidelines and general messaging. As a member of the work group for the committee that produced the IAB US Quality Assurance Guidelines, as well as the co-chair for the committee tasked with establishing and executing the go-to-market strategy for those guidelines, Rasko has proven to be a motivating force toward consensus and action. Internationally, Rasko has worked with the leaders of both the IAB EU and the leaders of the independent IAB European country franchises toward finding a unified position of self-regulation, while establishing an acceptable integration of current IASH standards

READ ENTIRE RELEASE HERE

In An Interactive World, User Experience IS the Brand

2011-07-06T12:15:00.000-07:00

Is it ‘digital marketing’ or ‘interactive marketing’? I am never sure which is better to use, so I use them interchangeably. The confusion is understandable–I guess. The world of digital marketing ushered in the completely new concept of being able to interact with the message being put out by an advertiser. We take it for granted at this point, but ‘clicking’ on an ad’ was a pretty amazingly novel idea a little more than 10 years ago.

Unfortunately, as I have blogged about before, I believe the industry actually may have leaned too far into this novelty. ‘Interaction’ quickly became a tactic to be measured, rather than a part of the strategy to be incorporated. By ‘ponying up’ on the idea that interaction could now be measured, digital advertising may have tied a weight to itself that it is only now learning that it must shed.

The truth is that the interactivity (the ability to engage and control our experience) offered by digital media provides advertisers the chance to completely rethink their brand strategy. In a world where interaction is the norm, a user’s brand experience becomes three dimensional. A brand advertiser can now focus on the look and feel of his brand, while also focusing on the core benefits and attributes of his brand, and perhaps more interestingly, on how to create interactive extensions of those benefits and attributes in which to immerse his potential target.

We do ourselves a disservice, however, when we try too hard to make this point. When a digital marketing player starts talking with a brand advertiser about the user experience possibilities, he often becomes so passionate about the picture he is painting that it seems to be a zero sum game, where all advertising dollars would be best spent in the digital (rather than the traditional) realm. The knee jerk reaction to being told that everything you are doing must change, is certainly predictable and it is of little surprise that brand advertisers often end up rejecting the idea that interactivity could assist in the job of brand building.

In order to move forward, we must start thinking more about how digital and interactive media advertising can play a role in the overall brand strategy, and in fact, work to magnify and compliment parts of a campaign that are executed across traditional media. The ‘user experience’ of the brand can begin in one medium and continue in another…one that allows more exploration. In his commentary on MediaPost today, Olof Schybergson, CEO of Fjord, a 10-year-old digital design firm, explores this possible solution to the feud between digital and branding as he lays out a number of points that today’s brand advertiser should ask himself in light of the interactive possibilities. Schybergson also explains:

There are many great examples of integrated campaigns that truly take a user on a useful and enhanced journey with the brand. Companies that are getting this right, often capture user interest or trigger a thought in the offline world, and then engage and provide additional information and buy-in online.

This kind of integrated media campaign is absolutely the path forward. Bringing the digital experience into the planning stages of a cross media campaign will open some important doorways in creating new levels of brand engagement, and therefore brand favorability..and isn’t that what ‘branding’ really means?

The bottom line is, that in an interactive world, user experience is the brand.

Check out http://www.strategyisthenewcreative.com/ for more of our ongoing conversation on the importance of bringing interactive strategy into the creative branding process.

Bridging the (Imaginary) Chasm Between Online And Branding

2011-06-30T09:02:00.000-07:00

There seem to be daily additions to the growing call for online advertising (and for display, specifically) to address the gap between how it sells/measures itself and how brands want it to be sold and measured. Today’s call is from an AdExchanger.com update. In an interview, Digitas Executive Vice President, Norman de Greve, addresses some of the hurdles on both sides of the seeming chasm between digital advertising and brand marketers.

Clearly, from one side of the chasm, the digital/interactive online space must begin to wean itself from speaking only in terms of technology, math and metrics. These may be the terms that the industry is used to using in establishing its bone-fides. They are not necessarily the terms in the forefront of the mind of the brand marketer, reviewing the RFP responses, in hopes of finding the silver bullet that will get him/her carried around the room. In describing a campaign metric tracking philosophy that would truly resonate with that side of the divide, de Greve says,

It needs to start by connecting to the metrics marketers are already comfortable with – the general funnel metrics – awareness, favorability, consideration, sales, and loyalty.

But what is the responsibility of those on the brand side? What is the evolution that must come to pass if brand marketers are ever to be satisfied that this upstart medium has the chops to be the game changer it has been promising to be? De Greve describes the varying levels of sophistication between those that are likely to make the jump and those that will have a harder time with the transition.

Some marketers look at display as, “How do I get more impression volume for my ad?” While others are asking, “How do I use display to create deeper experiences and more value for the platform idea I’ve developed?” Those are different levels in the evolution of digital sophistication.

As I mentioned before, this conversation is not happening in a silo. It is simmering across the industry on both sides of the equation. And it is exactly the kind of self- analysis that needs to keep happening for us to get to the promised land where digital is seen as an equal part of the marketing mix and can be understood to magnify the brand goals…not detract from them.

For our part, CPX Interactive continues to start these conversations throughout our ongoing industry roadshow/panel/event/ that we call ‘Strategy is the New Creative’. For more info on the initiative and how you can become part of the conversation, VISIT US HERE.

Does Google’s bullishness bode well for display?

2011-06-23T11:17:00.000-07:00

With Google’s purchase of Demand Side Platform, Invite Media, last year it was pretty clear that their ultimate commitment to the display landscape will continue to grow beyond the independantly impressive AdSense platform and their early adexchange landscape acquisition of DoubleClick.

But in the last week two new notifications can be found, leaving no doubt that Google sees the future of online display advertising as vibrant and in play.

1. When speaking at the IAB’s recent ‘The Future of Display ‘ event in NYC, Google VP, Neal Mohan explained to the audience that he believes that display advertising spending will rise from $25 billion in 2010 to $200 billion in as little as ‘a few years.’

and

2. Google bought Supply Side Platform, AdMeld.

Is it me, or is this spring/summer is starting to feel a lot like the same time period in 2007?

Things could be worse ; )

Rebranding for Branding...

2011-06-17T13:27:00.000-07:00

Does Online Advertising have a Branding Problem?

10 years ago, in an attempt to establish differentiation from traditional media that seemed to have the market cornered on brand-building, an upstart digital industry ponied up on the deliverables of performance and measurement. As a short term strategic decision that decision seemed like a genuine revelation. Here was a medium, after all, that was designed to be interacted with.

In ways that were impossible when watching a TV spot or driving by a billboard everyday, a user could now indicate his or her favorable perception of an advertisement by actually touching (we called it ‘clicking’) it. With Digital, marketers didn’t have guess at a campaign’s effectiveness. It could now be measured. And in buying into its own hype, the industry seemed to say, ”Leave branding to conventional mediums, but if you want metrics, I’m your guy!”

But 10 years later, in a landscape that has preached the gospel of online scale and metrics from its birth, the future of digital advertising may actually rely, ironically, on its ability to pull off a skillful branding (or re-branding) maneuver….convincing marketers that the industry’s true killer apps are unique brand engagement and brand experience opportunities.

So the question is, “How do we (the industry) turn the corner on how we pitch ourselves when marketers are trained to think of as as an after thought to their core commitment of building brand affinity?” At CPX Interactive, we believe that the only real answer is to start the conversation in as many different venues and in front of as many different audiences as possible.

That is precisely why we have worked to spread the word through our own industry thought leadership panel/event series called Strategy is the New Creative, to push the conversation envelope about what digital is actually capable of.

It is, in fact, a conversation that is getting some traction. We were happy to see the IAB take its own turn at the topic in its recent InnovationDays event. In his coverage of the event, Chris Hosford (of www.btobonline.com) quoted Interactive Advertising Bureau as President-CEO Randall Rothenberg urging advertisers and agencies to “…develop more strategic, creative campaigns for the digital world, to steer digital advertising away from direct response campaigns and toward a branding model.”

The bottom line is that the digital space offer BOTH unparalleled metric measurement AND cutting edge branding opportunities that have barely begun to be realized.

FROM THE VAULT: CPX Interactive on CNBC

2011-06-10T13:10:00.000-07:00

Things move so quickly in our industry that it sometimes feels like everything is happening NOW. It is easy to forget that a company like CPX has been slugging it out and helping to define the online advertising landscape for more more than 5 years (and longer than that in other incarnations). Today’s field of ad networks is populated by so many fly-by-nights, looking to make the quick buck at the expense of the industry’s ultimate health, that it is sometimes useful to ‘look back’ and think about which of these players has truly grown up with the space and which are most likely to be around in another 5 years.

Inline with this looking back, today’s video post is an oldie-but-a-goodie. In July of 2007 CPX Interactive was featured in this On The Money piece:

In the Spotlight: CPX Interactive Sr. Programmer Analyst, Ashwin Surajbali

2011-06-08T13:22:00.000-07:00

VIDEO: Meet the CPXer: Ashwin Surajbali, CPX Interactive Sr. Programmer Analyst, and find out more about his interests inside and outside the office.

In the Spotlight: CPX Interactive AP Coordinator, Mario Cazeneuve

2011-06-06T13:48:00.000-07:00

VIDEO Meet the CPXer: Mario Cazenueve, CPX Interactive AP Coordinator, and find out more about what sparks his interests inside and outside of the office.

Incestuous Trading Desks Raising Some Eyebrows

2011-06-03T10:23:00.000-07:00

In his Digiday article “The Trouble With Trading Desks,” Mike Shields echoes growing concerns in the online advertising industry that are accompanying the advent of Holding Company owned media trading desks, especially when the same Holding Company also owns an Agency that is given the mandate to buy solely (or even preferably) thru that same trading desk.

At the core of his piece is this quote:

"According to multiple industry sources, some prominent brands are growing increasingly uncomfortable with their digital agencies funneling money to sister company trading desks (the holding company divisions that purchase ad inventory on exchanges). They are asking questions about how these trading desks earn revenue and whether clients are being charged more than once for executing the same media plan."

A Behind the Scenes Look at the CPX Interactive Creative Department

2011-06-01T11:46:00.000-07:00

VIDEO Meet the CPXer: Emily Seiman

CPX Interactive recently interviewed their VP of Creative Development, Emily Seiman, to find out what goes on and the 'who's who' of the department. Meet Emily Seiman and learn more about the CPX in-house creative team.

VIDEO: Highlights from CPX Interactive's 5/12 SNC Event

2011-05-26T07:57:00.000-07:00

For more information, check out www.strategyisthenewcreative.com/

Join the conversation on Twitter: #strategyascreative

An Evening of 'Strategic and Creative' Discussion

2011-05-23T10:53:00.000-07:00

CPX Interactive recently sponsored the event, Strategy is the New Creative: An Evening of Cocktails and Conversation, which was held this past Thursday, May 12, 2011. The event was held to emphasize the ongoing workshop/ conversation/ forum/road show that is starting the conversations that will bring about a new understanding of what is possible in digital advertising. CPX Interactive also dedicated the web site, http://www.strategyisthenewcreative.com/ to showcase information behind the initiative.

Prominent members and executives from all corners of the digital advertising industry gathered for the highly anticipated panel-focused event. Industry leaders were prepared to address why digital advertising (online, mobile, tablet) has not yet reached its tipping point and what it will take to get all parties truly leaning into digital so it can finally live up to its promise as a game-changer.

A beautifully renovated 17th floor Penthouse, situated on the corner of 5th Ave and 14th Street was the scene for the night’s event. As guests exited the elevator, breathtaking views of Manhattan were highlighted through the transparent walls made of wide, arch-shaped windows. As it began to get dark, the Empire State Building became a brightly lit centerpiece against the city’s dark backdrop.

(From Left to Right) Donna Lieberman, Attorney, Halperin Law; Adrian Smith, Owner, Smith DIgital Healthcare Strategy and Business; Helen Wong, SVP, The Falk Group; Matt Maland, Account Manager, Quad Graphics

The initial meet and greet cocktail hour was a great opportunity for attendees to wind down as they mingled and socialized with CPXers. Panelists were also available for a little colloquial dialogue prior to the main event.

Following cocktails and appetizers, the panel took their respective seats on stage. Speakers included: Robert F. Hussey (President and CEO, Digital Lightwave, Inc.), Chris Kindt (VP Group Media Director, Digitas), Sherrill Mane (Sr. VP Industry Services, IAB), and Michael Seiman (CEO and Chairman, CPX Interactive). The moderator of the panel discussion was our own, President and COO, Rob Rasko.

(From Left to Right) Rob Rasko, President & COO, CPX Interactive; Christopher Kindt, VP Group Media Director, Digitas; Robert F. Hussey, President & CEO, Digital Lightwave,Inc; Mike Seiman, CEO & Chairman, CPX Interactive; Sherrill Mane, SVP for Industry Services, IAB

The idea exchange that took place among the speakers served as delightful insight into the minds of some of the most forward thinking individuals in the digital advertising space. Each member of the panel shared their opinions and beliefs about the current state of the industry. How to reallocate brand dollars more towards online was a theme revisited more than once by the panel. A friendly debate even came about through the topic, further proving the underlying theme of: “starting the conversation early.”

It was a successful and enlightening evening overall for both the industry and CPX Interactive. Because there is much more to discuss when it comes to digital advertising, there will be much more to come from Strategy is the New Creative. Look for videos coming soon of the panel discussion, executive interviews and much more. For information about Strategy is the New Creative you may visit http://www.strategyisthenewcreative.com/

VIDEO: CPX Team Members Discuss Ad Network Differentiators and Best Practices

2011-05-20T10:13:00.000-07:00

CPX Interactive EVP of Sales, Gary Bembridge, and Sales Director, Celina Kwolek, sit down with iMediaConnection to discuss ad network differentiators and best practices, as well as the challenges of reaching online moms.

Best Practices: Reaching ‘iMoms’

2011-05-11T13:28:00.000-07:00

CPXInteractive recently sponsored a spotlight presentation at iMedia’s inaugural iMoms focused summit. The CPX team, lead by EVP of Sales, Gary Bembridge, and Sales Director, Celina Kwolek, presented to an audience of agencies and brand marketers, addressing how we view the fragmented world of online moms and sharing some best practices we follow.

iMedia’s Lori Luechtefeld wrote a high level synopsis of the presentation, which includes a video interview with Gary and Celina HERE

VIDEO: Gary Bembridge on building a world class sales team at CPX Interactive

2011-05-06T13:42:00.000-07:00

CPX Interactive EVP of Sales for North America, Gary Bembridge, discusses the importance and challanges of building a world class sales team for a global online ad network. This video was filmed as part of a series of interviews at the company’s 2010 global management conference.

Video: CPX CEO on the company's history, business model and more...

2011-05-03T13:05:00.000-07:00

CPX Interactive’s CEO & Founder, Mike Seiman, discusses a number of topics, including the global online ad network’s history, business model and more… This interview is from a series of videos filmed at the company’s 2010 global management conference.

Merging Across Platforms of Display and Search

2011-04-18T14:16:00.000-07:00

The search and display platforms of ads are becoming closer and closer. Rob Rasko, President and COO of CPX Interactive recently hosted a panel at the SES Conference in NYC. At the conference, he took a moment to speak with Webmaster Radio about the convergence of search and display and what savvy companies will have to do to make sure that they are offering online advertisers the best of both worlds in an industry where 'attribution' has become a battle cry.

Listen to the online interview HERE

CPX Interactive Serves Up Social Media Integration

2011-04-14T12:22:00.000-07:00

‘Thank You’ to our Marketing Intern, Stephen Kelley for the contribution…

What isn’t involved with social media these days? When Marc Zuckerburg dreamed up Facebook did he think it could enable the overthrow of an Egyptian president? Did he know it would create a new medium for grandmothers to keep tabs on her grandchildren?

Just as Zuckerburg didn’t know how social media would change society today, we don’t know where this great big wave of digital interaction will take us in the future. The viral nature of social media makes information spread like wild fire and CPX is using that heat to fuel our brands.

CPX Interactive is spurring into this wild beast with innovative products and services to help leverage the power of social media for the success of our clients. CPX is on a select list of Facebook approved advertisers that Google couldn’t even make (http://bit.ly/efvnCM).

CPX offers clients the ability to gain exposure and popularity on Facebook through our ad vendor platform. The platform optimizes campaigns to reach a target collection of “likes” for a fan page, or “allows” for an application. This is a great tool CPX offers brands looking to expand their presence on Facebook.

Social media integration into high definition rich media ad units is another innovative way CPX is linking our brands to consumers. These interactive ads contain multiple high resolution images, flash animations and HD video while seamlessly linking brand websites and “likes” to Facebook Fan Pages. This ad unit also gives users the ability to post the featured content directly on Facebook or Twitter for all their friends to see.

The creative team at CPX Interactive also engineers great custom ads for brands. These creatives can be fully integrated with Facebook “like” buttons and are provided for clients solely at added value.

The CPX Social Media Package allows brands to reach users inside a variety of different social media platforms across the web. This advertising vertical is an attractive addition to CPX’s collection of packages because of the frequency and loyalty of use among site members. Social networking sites like Twitter, Facebook and LinkedIn see 30% of users visit multiple times an hour.

Our social lives are continuously being integrated into digital form. Brands will ultimately influence society online just as they do today, and the role of social endorsement of products will evolve into this space as well. The internet is becoming a social gathering place, and CPX Interactive is providing brands innovative ways to attend the party.

We know that it can be a little confusing.

We make it easy : )–

The Standalone DSP: A Ticking Time Bomb for the Online Advertising Industry

2011-04-13T07:27:00.000-07:00

from Rob Rasko’s MediaBizBlogger.com article on the danger of the standalone DSP model

By Robert Rasko, President & COO, CPX Interactive

I have been in the online ad network business for over five years now. When I started in the space, the market was complaining (loudly) about the networks and how they were a ‘ticking time bomb’ waiting to explode online advertising. Conventional wisdom was that ad networks would lead to a complete lack of transparency and artificially drive prices down and margins up as they commoditized online inventory. I even remember a certain comment that got quite a lot of attention about the danger of, “trading banner impressions like pork bellies.” What no one counted on, however, was that the ad network’s position of working with both advertisers AND publishers, gave them huge incentives to watch out for the interests of both sides. Now, while I am certainly not an alarmist, it is worth noting that the real danger of inventory commoditization could easily emerge as a reality if there was a model developed to solely benefit the advertiser, even at the expense of the publisher. This model, I fear, has come to exist as the standalone DSP.

READ THE ENTIRE ARTICLE HERE

IAB Ad Network & Exchange QAG Video

2011-04-12T12:30:00.000-07:00

CPX Proud of involvement in IAB QAG Video

Having just arrived back from the IAB Annual Leadership conference, the CPX Interactive management team was particularly proud of our involvement in the development and creation of a video which was debuted at the conference.

As co-chairman of the marketing workgroup responsible for evangelizing the newly released Quality Assurance Guidelines (QAG), CPX President & COO, Rob Rasko, took the lead on producing the video which features many leading industry leaders sharing their views on the importance of the guidelines. The featured speakers discuss why ad networks and exchanges should seek to become certified under the QAG, and why whether an company is certified should matter to both advertisers and publishers, alike.

The release of the video and its debut infront of a full session at the IAB conference, are only the beginning of what will be a full court press in ‘bringing the word to the street.”

More on the takeaways from the conference and on the status of industry QAG adoption in future posts, but we wanted to make sure the video, itself, gets as much play as possible…so without further adieu…

CPX Interactive Unveils New Custom Slider Ad Unit

2011-02-11T13:28:00.000-08:00

We think you should expect more from us! Sure, delivering your ad to a scalable targeted online audience is important, but isn’t that the very least you should expect from your ad network?

We know that if we are going to be successful in differentiating ourselves, we are going to have to show you more. More ideas of how you can be leveraging your online budgets. More ‘out of the box’ ways to deliver your message. More strategies to cut thru the clutter of a crowded online marketing landscape.

At CPX Interactive, we have committed ourselves to shaking things up in 2011. There will be many more unveilings to come…but right now we wanted to introduce you to our new custom ad unit. We call it ‘The Slider.”

The Slider is an ad unit that opens and closes to expose any 300×250 ad you want to run. Just like any other 300×250 we serve, the Slider can incorporate flash, video or any other rich media strategy. You also have the ability to customize the ‘pull tab’ that appears on the publisher sight, which allows the user to ‘open’ and ‘close’ the ad.

Advertisers love this unit because it delivers: 1) simple interactivity, 2) something NEW and 3) significantly HIGHER CLICK/CONVERSION rates.

Publishers love this unit because it delivers: 1) new non-cannibalizing inventory to their website and 2) HIGHER CPMs.

If you got to this page by clicking on the Slider unit on our homepage, then you already know what the experience is like. If you are reading this before seeing the new unit, check out the sample on our website at www.cpxinteractive.com.

CPX Interactive Ski Trip Lake Tahoe 2011

2011-02-04T13:28:00.000-08:00

Rapping It UP: CPX Gets a Theme Song (from Saigon)

2011-02-02T13:12:00.000-08:00

Just For Fun: CPX Gets a Theme Song

So how many ad networks (or any other kinds of companies) can say they have an original theme song, created just for them….especially by rap artist, Saigon.

Saigon is a longtime friend of the company and when Mike Seiman, CEO, asked him for some theme music for our global management conference in December, Saigon came across with much more than we could have hoped.

Take a listen to ‘CPX is Amazing’ by Saigon: CPX is Amazing

CPX Blog Update

2010-03-15T07:33:00.000-07:00

Our apologies for the three month post drought! We've been concentrating our blogging efforts over at The CPX Ad Network Blog. Although there may be an occasional post here, you should definitely subscribe to that blog if you want to stay up-to-date on all things CPX. Thanks and have a great Monday!

CPX Interactive Supports Lustgarten Foundation at Holiday Rock & Roll Bash

2009-12-22T14:26:00.000-08:00

The Lustgarten Foundation held its annual Holiday Rock & Roll Bash at the B.B. King Blues Club in Time Square to benefit the fight against pancreatic cancer. CPX Interactive executives, Mike Fleischman (EVP of Business Development), Gary Bembridge (EVP of Sales) and David Shay (EVP of Marketing) attended the event last week and enjoyed performances by JD & The Straight shot, as well as a performance by the Radio City Rockettes.

"The Lustgarten Foundation's commitment to fighting pancreatic cancer over the last 10 years has been amazing," said Mike Fleischman, CPX Interactive's EVP of Business Development. " The tremendous support of companies like Cablevision really helps drive awareness and provide funding for accelerated research to help find a cure for this deadly disease."

The mission of the Lustgarten Foundation is to advance scientific and medical research related to the diagnosis, treatment, cure and prevention of pancreatic cancer.

Tis the Season to Give Back

2009-12-21T13:04:00.000-08:00

While shopping for loved ones, why not take the opportunity to give back! CPXample is helping make this possible by providing a list of holiday gifts that benefit worthy causes.

For less than $100, you can give life-saving vaccines, a bag of groceries, a bed net or hospital gowns for 10 children. Check out out CPXample.org for more gift ideas, resources and info on how to give back.

CPX Announces Development of Proprietary Ad Management Platform, CPX adROIt

2009-12-18T12:33:00.000-08:00

New York, NY- Global online ad network, CPX Interactive, has announced the development of its own proprietary ad management platform, CPX adROIt. The platform will include a cutting-edge global ad server as well as innovative advertiser and publisher interfaces. The official launch is scheduled for early 2010. The release of CPX adROIt represents the ad network's first major foray into enterprise-level techonology development.

Read the full press release for more information on CPX aROIt.

iMedia Summits Provide Value for CPX

2009-12-02T08:42:00.000-08:00

CPX Interactive has been attending iMedia Connection Brand and Agency Summits for a number of years. Stephen Shearin, VP of Sales, Agency Division at CPX, reflects on the value derived from these events:

“CPX attends iMedia summits at least four times a year. The value in attending is layered on many levels, and goes WAY beyond the great locations, meals, and drink receptions…although they’re pretty great. On an individual level, most of the major players send their leaders, so the personal networking environment is much richer than it might be at a local event. To that end, the general conversation at iMedia summits can be as informative and instructive as the speakers and breakout sessions themselves. From a more holistic perspective, being represented there, personally and in the form of a sponsorship, is one of the most direct ways to come to the forefront of the market leaders represented at any iMedia.”

Next week, Shearin and other members of the CPX team will travel to Scottsdale, Arizona for the iMedia Agency Summit. The event takes place December 6-9, and will be guest hosted by Jim Spanfeller, former President and CEO of Forbes.com. CPX will be sponsoring lunch on Tuesday the 8th.

2009-11-24T10:46:00.000-08:00

With IAB Spain coming up this week, on Wednesday and Thursday, take time to get to know our Spain office. Take a peek at our new office location, and celebration with Ana Garcia, Spain Country Manager.

CPX Interactive Spain will be sponsoring a popcorn machine at the third annual inspirational film festival in Madrid, held by IAB Spain. This festival will present the latest trends in digital marketing and advertising through presentations, panel discussions, and workshops.

We hope everyone enjoys the festival at Circulo de Bellas Artes and our tasty treats!

Brands Beware: Bad Display Creative Can Negatively Affect Metrics

2009-11-20T09:45:00.001-08:00

We already knew that engaging, eye-catching creative had a positive impact on brand perception and made people more likely to click on display ads. But, it turns out that poorly done ads have the inverse effect, negatively impacting things like brand awareness and purchase intent, as the above chart shows.

Your metric is the Only X

2009-11-17T09:19:00.000-08:00

Flip throught the book below (by clicking on the bottom right corner of each page) to see the evolution of our Xads, and be sure to check out CPX's new splash page: nameyourmetric.com

Windy City Plays Host to Industry Round Table on Ad Networks

2009-11-13T10:42:00.000-08:00

When the IAB asked CPX Interactive to sponsor a round table dinner in Chicago, we were grateful for the opportunity to listen to what brands and agencies have to say about ad networks. Tonight, CPXers will sit down with agency and brand representatives, from companies like Cars.com, Mindshare, and Procter & Gamble, to discuss “Finding the ‘Just Right’ with Ad Networks.”

The dinner, which takes place at the Landmark Grill, will be facilitated by IAB representatives, as well as a team of corporate and sales executives from CPX. We look forward to a fantastic discussion! Be sure to check back for a recap next week.

CPX Supports the IAB Long Tail Alliance

2009-11-04T09:14:00.000-08:00

The IAB Long Tail Alliance is a new program that focuses on serving the needs of smaller publishers, and making sure that they derive value from their relationship with the IAB. CPX Interactive is a major supporter of the Long Tail Alliance because we believe that publishers of all sizes have a role to play at the table when it comes to issues that significantly affect the industry as a whole.

Benefits of joining the Alliance include:

Learn from the pros in exclusive seminars designed specifically for long tail publishers.

Get invited to special events.

Be part of IAmTheLongTail.com.

Protect your business.

Network with your peers.

Get noticed!

Receive special pricing on insurance, TRUSTe and more. Plus receive discounts to IAB Events and Professional Development.

Participate in webinars.

OMMA AdNets Is Around the Corner!

2009-10-29T10:39:00.000-07:00

CPX Interactive is proud to sponsor and attend the second annual OMMA Ad Nets on Nov. 3. This event will take place at the Crown Plaza Time Square in New York City. This year's theme is all about audience in 2010. Some of the big questions to be discussed include:

How does audience-centric planning change the game for agencies and create new businesses for them in the world of managing data?

How do traditional publishers maintain the value of context and branded environments when new technologies seem literally to steal the audiences these media companies spent decades building?

You can learn more about the event here, and look for CPX lanyards at registration!

CPX at ad:tech NY 2009

2009-10-28T13:18:00.000-07:00

On Nov. 4 and 5 CPX Interactive will be exhibiting and attending ad:tech NY. For more than 10 years, ad:tech has provided an opportunity for brand advertisers, agencies, portals, online publishers and technology providers to come together, network and learn. New York is one of the 10 ad:tech shows that are put on each year in seven different countries. For the first time this year, ad:tech New York will be held at the Jacob Javits Center. CPX Interactive will be at Booth #1500, Right in front of the registration area. Be sure to stop and say hello!

Learn More About CPX Interactive

2009-10-27T10:55:00.000-07:00

Click on the brochure to view full screen, or visit this page to see it larger.

Where Can You Find CPX Interactive in November?

2009-10-21T09:05:00.000-07:00

For the first week of November, you can find CPX in New York City, attending OMMA Adnets and ad:tech New York. OMMA attendees will be wearing their badges on a snazzy CPX Interactive lanyard. We will be exhibiting at booth #1500 at ad:tech. Read this post for more information on these events.

CPX Italia at the IAB Forum Milano 2009

2009-10-14T09:33:00.000-07:00

From November 3-4, CPX Interactive's Italian team will be attending the IAB Forum Milano 2009. CPX will be exhibiting at booth #34. Our President & COO, Rob Rasko, spoke at last year's event. This year, Massimo Fontana, CPX Italia Country Manager, will be hosting an Ad Network workshop on November 4th at 3 p.m. We are looking forward to a great couple of days in Milan!

Make a Difference with CPXample

2009-10-08T08:08:00.000-07:00

CPX Interactive is proud to announce the launch of our new website CPXample.

CPXample is our philanthropic division, which has donated millions of impressions to worthy causes over the past few years. Our goal is to provide a “one stop shop” for people who want to make a difference.

The Alzheimer’s Association is the first feature organization, in anticipation of their Memory Walk this Fall!

So whether you want to find volunteer work, donate to your favorite cause or play an Internet game, you can do it all here and make a difference!

PubMatic's Ad Revenue Conference 2009

2009-10-05T13:01:00.000-07:00

CPX Interactive is proud to sponsor PubMatic's Ad Revenue Conference 2009. This event, on October 8th in NYC, is set to bring together influential thought leaders in the advertising industry to discuss future trends and solutions.

CPX Interactive's President & COO, ROb Rasko is participating in the panel: The Blurring Lines of Ad Exchanges, Ad Marketplaces and Ad Networks. To read more about this check out our CPX Ad Network Blog.

CPX Interactive's ad:tech London Experience

2009-09-30T09:40:00.000-07:00

As we mentioned in our post a couple of weeks ago, CPX was set to attend and exhibit at ad:tech London 2009. The show took place September 22-23. Check out photos from ad:tech on the CPX Interactive Flickr page, and stay tuned for a firsthand account from a member of our executive team!

CPX Interactive Softball 09

2009-09-22T14:36:00.001-07:00

The CPX Interactive team took a break from the office to get together for some old fashioned competition. Here are some photos from CPX Softball 2009:

Click here to view these pictures larger

CPX Interactive To Attend ad:tech London Next Week

2009-09-15T13:39:00.000-07:00

On September 22-23, CPX Interactive will join over 170 interactive media, advertising and e-Business suppliers for ad:tech London. We can be found at booth #262 in the exhibition hall throughout the conference. Over a dozen CPXers are making the trip "across the pond," and they're all looking forward to a fantastic ad:tech experience! Hope to see you there!

Social Media Marketing Still Seen As an Effective Branding Strategy

2009-09-01T10:19:00.000-07:00

Creating a social media presence for their brand has proven a valuable way for marketers to influence brand reputation and awareness, in addition to improving search engine rankings and Website traffic.

Check out this post on the CPX Ad Network Blog for more social media marketing statistics.

CPX's Industry News Roundup

2009-08-10T11:07:00.000-07:00

Over on the CPX Ad Network Blog, we've been sharing some interesting articles covering a variety of relevant industry issues. In case you missed them:

“Tracking Makes Life Easier for Consumers” from AdAge.com
The picture painted of behavioral targeting is often a negative one. It’s seen as an invasion of privacy, with the word “tracking” assumed to encompass all aspects of life. Though there are some websites who use the information they collect for evil (i.e. spam and malware), the majority use this data to give users a more personalized Web surfing experience. (Read more from CPX here)

"Ad Spending Confidence Rebounds, Improves for Most Major Media" from Mediapost
An excerpt: Economic pessimism among marketers and agency media buyers appears to have bottomed out last spring and their ad spending plans are trending upward for most major media, according to the most recent data from an every-other-monthly tracking report surveying the “advertising confidence” of key media decision-makers.

"Should agencies be ad networks?" from iMedia Connection
Tom Hespos, President of Underscore Marketing, discusses the careful ethical line an agency must walk if it also intends to take distribution in-house. In the end, Hespos seems to agree with the points made by CPX Interactive CEO, Mike Seiman, in his own recent iMedia Connection article on the topic, that agencies and ad networks are probably better off each handling their own area of expertise.

"What Advertising Do Consumers Trust?" from eMarketer
People from around the world have greater trust in online advertising now than in the past. Although, there is still room to grow, the worldwide attitude towards online advertising has improved. See the charts here.

Meet Chris Carnacchio, Senior Account Manager at CPX Interactive

2009-07-20T07:40:00.000-07:00

Check out this Q&A with Chris Carnacchio, Senior Account Manager, and learn about the CPA division, Chris' most interesting trip, and how he's watched CPX grow over the past three years.

Q & A with Jessica Prince, CPX Interactive's Director of Product Development

2009-07-09T14:19:00.000-07:00

Jessica Prince is the Director of Product Development at CPX. She's been working at the company since 2006, and started out in the Accounting Department. Product Development was formerly CPX Mobile, with a focus on creating Premium SMS (text message) subscriptions, and getting subscribers to sign up via landing pages. Due to changes in the mobile industry in recent months, the Mobile division was reformed as Product Development, with more of a focus on Web-related products.

To find out more about Jessica, CPX's Product Development division, and Super Mario ringtones, visit this page for the entire Q & A.

CPX Interactive Battle of the Bands II

2009-07-02T10:01:00.000-07:00

June 11, 2009
Retreat NYC

CPX Interactive Opens Manhattan Office

2009-06-23T11:05:00.000-07:00

CPX Interactive now has an office in New York City, the most recent addition to a list of offices that includes the company’s Westbury, NY headquarters, West Coast presence in Los Angeles, CA, and three international offices in Spain, Italy, and Turkey. The new office is home to CPX's Marketing, Business Development and Publishing teams, and was opened with the goal of better engaging the large number of digital agencies in New York. For more information on our new home, check out the official press release.

CPX Interactive on OMMA Metrics & Measurement

2009-06-11T11:28:00.000-07:00

By Samantha Karol
Marketing Assistant, CPX Interactive

This week, I attended my first industry event, OMMA Metrics & Measurement. The day-long conference was a combination of keynote presentations and panel discussions with insight from industry experts. Jeffrey Eisenberg, Co-founder and CEO of FutureNow, Inc., started the day off by speaking on "The State of the Union for the Metrics Industry." Jeffrey gave the metrics industry a report card, rating performance in 2009 thus far. The grades were:

Technology: A-
Training: B-
Client Benefit: D

He explained the low client benefit grade as a result of not seeing enough improvement. Jeffrey emphasized the importance of a continuous improvement process: plan, then measure, then improve, and start the process over again as many times as you need to. Why bother to measure data if you won't act on it? Jeffrey asked.

There were seven panels over the course of the day that covered topics including audience measurement, campaign attribution, and integrating online and offline data. The one that most interested me was on measuring social media. The panel discussed the most effective ways to measure success, and factors such as impact, conversation generated, and whether or not you have accomplished your objectives.

Several of the panelists emphasized the importance of generating conversation and being aware of the conversation about your company that is going on across the Web. Success can be measured by the sphere of influence a company is able to develop with their social media content. Who is talking about your brand is almost as important as what they're saying. The Internet allows us to observe these things, and we should take advantage of this opportunity by crafting the best possible response.

One of the reasons CPX Interactive has gotten so involved in Web 2.0 is because we want to be a part of the conversation. These and other metrics strategies will definitely be integrated into our social media pages in the future.

Connect with CPX Interactive Across the Web

2009-06-10T08:00:00.000-07:00

Follow CPX Interactive on:

Check out our photos and videos:

And more...visit www.cpxinteractive.com/visitus for links to all of our Web 2.0 pages!

CPX CEO Mike Seiman Sits Down with EVP of Marketing David Shay

2009-06-03T12:03:00.000-07:00

CPX CEO Mike Seiman talks to EVP of Marketing David Shay about his time at CPX Interactive, and the exciting things the Marketing department is working on right now.

For more videos, visit Mike's YouTube Channel.

Social Media Marketing Becoming More Prevalent at US Companies

2009-05-27T09:52:00.000-07:00

By Samantha Karol

Marketing Assistant, CPX Interactive

There has been an ongoing discussion for months about the use of social media as a corporate marketing strategy. Recent articles and reports published by eMarketer (among others), have shown that the role of social media as a resource for communications and marketing professionals has expanded greatly since the beginning of 2008.

One particular article presents the results of a survey of company executives on the subject of social networking activities.

Nearly one-third of the companies have a CEO who is on Facebook, use social networking as part of their business and operations strategy, and use it as a tool to build their brand. CPX Interactive uses social networking for all but one of the activities listed in the chart above, and we have benefited from each of them.

Blogging is a major part of our social media strategy at CPX. In addition to this blog, we also use Wordpress and Vox. The reading and writing of blogs has increased in popularity over the past couple of years, and eMarketer projects that this upward trend will continue in the future.

To explore more of our social media presence across the Web, go to: www.cpxinteractive.com/visitus.

Behavior of US Internet Users Visiting Ad-Supported Websites

2009-05-26T11:54:00.000-07:00

CPX Interactive is dedicated to ensuring advertisers' success on any metric and optimizing online campaigns for all of our clients. Our three advertiser offerings: the reach network, the content network, and the premium network, are only part of how we can help you accomplish your goals. Visit the Advertisers section of our website to find out more.

AdExchanger.com Interviews CPX Interactive CEO Mike Seiman

2009-05-21T08:35:00.000-07:00

Mike Seiman, CEO of online ad network, CPX Interactive, was recently interviewed by AdExchanger.com. Mike shared his insight and expertise on a variety of topics, including trends in display advertising, the importance of placement, and how CPX prevents "cannibilization" of publisher inventory. The full interview can be found here.

CPX CEO Mike Seiman Named Finalist for Ernst & Young Entrepreneur of the Year

2009-05-15T08:03:00.000-07:00

CPX CEO Mike Seiman has been named as a finalist for Ernst & Young Entrepreneur of the Year in the Metro New York region. Mike is one of 36 finalists selected by an independent judging panel. This is the 23rd year that Ernst & Young will be recognizing entrepreneurs for their achievements and contributions. An awards gala will be held on Thursday June 25 at the Mariott Marquis in Times Square. Read the official CPX Interactive press release for more information. Congratulations Mike!

CPX Interactive Division Premieres Facebook Game, Treachery: Rise to Caesar

2009-05-07T08:29:00.003-07:00

Have you ever wanted to be a powerful ruler? To have the fate of an entire city in your hands? Well, now you can, in Treachery: Rise to Caesar, the exciting new Facebook game created by Paperclip Applications, a Social Gaming division of online ad network, CPX Interactive.

Treachery is an exciting, interactive, and addicting social networking game that lets you step into the shoes of a Roman slave who must raise an army, develop political power, and build a kingdom in order to overthrow Commodus, rise to Caesar, and restore the glory back to Rome!

Visit the application page to add the game and start playing, and be sure to check out the Paperclip Applications group.

Good luck!

US Online Advertising Spending Projected to Continue Upward Trend

2009-05-04T08:59:00.000-07:00

Together We Can Make a Difference

2009-04-28T13:16:00.001-07:00

By Carlton Hickman
CTO & Co-Founder, CPX Interactive

As the role of technology in our lives increases with every day, we must not lose sight of the problems facing the world. Instead, we should use the Internet as a tool to confront these issues as a global community. Recently, I had the pleasure of attending an event that focused on women’s health and education issues in Africa. The event was sponsored by US Doctors for Africa, led by a good friend of mine, Ted Alemayhu, who is the organization’s founder and executive chairman. The Leadership for Health Summit brought together First Ladies from fifteen African nations to share firsthand accounts of the problems they are facing. The summit was also a forum where the First Ladies and the heads of corporations who do business in Africa discussed ways they could work together to make change.

The end of the summit was marked by a gala that brought in some of Hollywood’s biggest names in support of the African nations. Celebrities including Sarah Brown, Chris Tucker, Kevin Liles, Billy Zane, Kristin Davis, Jessica Alba, Naomi Campbell, Paris Hilton, and Rosario Dawson, made their way down the red carpet into the event. Attendees enjoyed a concert by Natalie Cole, as well as the inspirational words of renowned surgeon, Keith Black. Dr. Black spoke about the inexpensive medication that could lower the child death toll from malaria by 30%, and the HIV medication that is becoming more affordable and accessible in the US, but not in Africa.

At first, it may seem that many of our world’s problems are insurmountable, but if we work together as a global community, we have a much greater chance of making a difference. This event opened my eyes and motivated me to find out what I can do to help increase the quality of life around the globe.

CPX CEO Starts Video Blog

2009-04-20T10:43:00.000-07:00

Mike Seiman, CEO & Co-Founder of online ad network, CPX Interactive, is now a video blogger. Mike began recording updates on his YouTube channel last week, and plans to continue to do so on a regular basis. He can also be found on Twitter, so make sure to check out his pages for the latest CPX news!

6 Things Smart Ad Networks Should Do to Ensure Success in 2009

2009-04-06T08:10:00.000-07:00

By Rob Rasko
President and COO, CPX Interactive

Despite a seeming barrage of predictions to the contrary, ad networks have emerged as essential players in the online ad space. With unprecedented access to advertisers, publishers and agencies, all three parties seek out our industry relationships and expertise (though sometimes begrudgingly) to help them make their online campaigns successful.

While it would be easy for ad networks to sit back on the successes of the past few years, I believe that this is the perfect time for ad networks to challenge ourselves to rise to the next level of innovation and collaboration with others in the industry. We should also take the opportunity to focus on the level of service we provide for our advertisers and publishers.

As I think about the most important things that my company (and other ad networks) can do to ensure success in 2009, six key factors come to mind:

PROVIDE PRODUCT VARIETY
COMMUNICATE THE FINANCIAL VALUE OF AD NETWORKS
MAKE BEST PRACTICES A PRIORITY
PRACTICE DUE DILIGENCE WITH PUBLISHERS
INITIATE SYNERGY WITHIN THE ONLINE ADVERTISING SPACE
ESTABLISH TRUST AMONG ADVERTISERS

PROVIDE PRODUCT VARIETY - In the simplest form, ad networks have two goals: we help publishers monetize their inventory and we help advertisers find the best placements for their ads. This oversimplification, however, does not do justice to the variety of kinds of advertisers and publishers there are, nor to the specific needs they all bring to the table. The ability to service every type of publisher, for example, from the largest recognizable brands to small niche site, is crucial to offering strong, diverse inventory choices to advertisers. A single network must understand and service publishers of all tiers in order to help them monetize 100% of their inventory from the first impression on the homepage to the last impression on the deepest page of their site. For an ad network to grow and compete in the coming year, it must learn to effectively serve every tier of advertiser and publisher from top to bottom, and build product offerings to facilitate that goal.

COMMUNICATE THE FINANCIAL VALUE OF AD NETWORKS - A valuable service is only as good as the provider’s ability to communicate its value to customers. In an effort to be all things to all people, I sometimes think that ad networks have forgotten how to pitch their bottom line value to their partners:

Publishers who engage ad networks conserve time and resources that would otherwise be expended on hiring, training and managing inside sales staff. They are able to use this time, instead, to develop and improve their content so that they can better engage their audiences.

Likewise, advertisers who use ad networks streamline their marketing dollars; enjoying the benefit of scalability that comes with large packaged media buys, and the benefit of audience targeting that comes with technology.

Networks that are best able to articulate these points to advertisers and publishers will pull ahead of the competition in 2009.

MAKE BEST PRACTICES A PRIORITY – When it comes to online advertising, the word ‘transparency’ can take on many meanings. It is easy to get stuck in a finger-pointing match, where each side derides the other’s meaning. Standing in between advertisers and publishers, an ad network can find itself inadvertently ‘choosing sides.’ The bottom line, however, is that only a truly independent network can be best committed to practices that assist all parties in creating the proper experience in online media. Smart ad networks will be mindful of the responsibility that their position bestows on them. As President of CPX Interactive, I spend quite a bit of time attending conferences to determine how we can best regulate our industry and protect the brands we serve, while continuing to support the industries’ freedoms. Ultimately, it is all about moving forward, and continually finding new ways to monitor publisher content, and provide advertisers with better brand protection.

PRACTICE DUE DILIGENCE WITH PUBLISHERS – As an ad network, your publisher’s content is your content. Getting to know your publishers and staying on top of their website content is a matter of responsibility and ethics, as well as good business practices. At CPX, all sites are evaluated and assigned a rating of G, PG or PG-13, similar to that of the MPAA rating system. Websites that give users the right to create their own content are assigned an N/A rating and monitored more closely. CPX Interactive does not allow X rated content into its network of publishers. We have an internal re-check process to be sure that the quality and category of content a publisher presented in the beginning remains consistent over time. An ounce of prevention is truly worth a pound of cure, as any smart ad network knows that even a one-time slip can cause a mountain of headaches all around.

INITIATE SYNERGY WITHIN THE ONLINE ADVERTISING SPACE- As the landscape of the online advertising industry continues to evolve, participants continue to clamor for education and thought leadership. With their connections to advertisers, publishers and agencies, ad networks are in the perfect position to take the lead in creating a more supportive and cohesive industry that can benefit all of us.

As the industry consolidates, strong partnerships will be formed. In the not so distant future, there will be more support and camaraderie in the online ad space which can only help to strengthen the industry as a whole. Smart ad networks will position themselves at the forefront of that process.

ESTABLISH TRUST AMONG ADVERTISERS – Ever ask yourself why television ad revenue is 10 times higher than Internet ad revenue? We do. And we think we know the answer. Advertisers know television. They are comfortable with it because they understand all of the moving pieces, even if their ROI falls short of what it could be in the more ‘inconsistent’ new medium that is online. Building trust in online advertising comes down to consistent results. As an ad network we grade our publishers so that we can tell advertisers where their ads will be displayed, and advertisers depend on us to give them accurate information. If an ad network labels their publishers too liberally, the advertisers will disappear and the economies of scale will break down. It is essential for networks and publishers to work together to create as much honest visibility as possible in the channel. This should be a major initiative of any ad network looking to occupy a top tier position. One thing we can never afford to do is to lose the confidence of advertisers. If you think winning trust is hard, try winning it back after it has been lost.

Q&A with Mike Seiman, CEO & Co-Founder of CPX Interactive

2009-04-03T09:13:00.000-07:00

Samantha Karol, Marketing Assistant, sat down with CPX Interactive CEO & Co-Founder, Mike Seiman, to learn more about the company's roots and how it has grown into one of the top five online ad networks in the world.

1. What motivated you to start your own business? How did you build on your original concept to create a successful company?

When I was still a student at Hofstra University, I was very interested in the Internet and I knew that creating content online would soon become very profitable. I met Carlton Hickman (CTO & Co-Founder of CPX) at school, and we found that we were both computer savvy and interested in the future of the Web. We began monetizing inventory on websites we had already been working with, and targeting ads to our specific audiences. Through this test case, we learned the best ways to increase efficiency and drive more traffic to our pages.

At the same time, we were examining how existing ad servers placed their ads to maximize profit. Soon we began building our own ad server, and recruited other websites to join our makeshift “network.” Publishers liked working with us because we knew how it was to be in their position. Our next major step was to fill a void we saw in the industry by finding ways to monetize remnant inventory. Since then, the company has grown and developed, and we continue to do so.

2. What obstacles did you confront as a new player in the online advertising industry?

Launching a business straight out of college was risky. Carlton and I had to find people who shared our vision, who could give us constructive criticism and help the business grow. In order to recruit people to be a part of this new venture, we had to have a little bit of luck and a very convincing argument. Initially, finding clients was also a challenge because we were competing with other ad networks that were either public or backed by major investors. In the beginning, it was like we were “a little fish in a pond of sharks.” We had to balance industry standards with saving money to sustain the company, while competing with well established competitors.

Those challenges taught me a lot, and I have made sure to surround myself with people who have the skills and tools to overcome obstacles, and who can teach me how to confront those obstacles in the future.

3. How did you make sure that CPX Interactive stood out from the competition?

When we first started, I saw the lack of fill rate in the industry, and realized that there were a lot of publishers with extra inventory that was not being used. Using the concept of infomercials that run at off-peak hours, but still gain visibility and leverage the revenue of the stations that show them, I created a plan to bring advertisers to the Web. After building a base of advertisers, the goal was to find more publishers and then build from there to high level direct marketing and then eventually a brand business. By following through on this plan, CPX Interactive has gone from a small player to one of the top five online ad networks in the world.

4. What makes CPX Interactive different from all of the other ad networks out there?

There are numerous networks that offer a variety of benefits to advertisers and publishers. CPX Interactive offers all of these benefits under one roof: an ROI-focused performance network with remnant inventory, content vertical networks consisting of numerous channels that sell at a higher premium CPM, and premium networks that bring very high level CPMs competitive with the company’s internal sales force. CPX also provides in-house creative services, optimization, and technical support, and strives to maintain quality customer service.

5. What are your plans for the future of CPX Interactive?

My vision for the future of the company is to utilize technology to create a “hedge fund of online advertising.” This would be a semi-closed, semi-open network where CPX could plug into all of the ad exchanges and “clearing houses” and offer advertisers a safe haven to access the breadth of advertising that exists without risking brand exposure. I have seen the Internet change and develop so much in a short amount of time, and I can’t wait to see how things progress in the future.

The Importance of Creating Content With Multicultural Appeal

2009-03-27T08:42:00.000-07:00

By Michael Fleischman
EVP of Business Development, CPX Interactive

On Tuesday March 10, 2009, I attended a Multicultural Media Conference given by Horowitz Associates in Manhattan.

This conference was intriguing, as it focused on the new generation of consumers and what type of media they gravitate towards. Additionally, there were panels that discussed the impact of multi-platform programming on the current multicultural generation. It is critical for programmers to continue to produce quality product targeting this group.

Some interesting facts:

50% of Americans today are under the age of 35.
40% of Americans are non-white/multicultural.
50% of multicultural households have broadband.
90% of 15-34 year olds have have broadband access at home.

Multicultural consumers in America are growing at a rapid pace, and marketing dollars spent to reach this group are not as significant as they should be. The consensus of the group, which I happen to agree with, is that marketing and advertising dollars which target the multicultural sector need to increase substantially

A recent Scarborough research report stated that 54% of Hispanic adults are online, compared to 69% of total U.S. adults. Among Hispanics who are online, 68% have a broadband connection in their household, as do 71% of U.S. Internet users in general.

In Scarborough's polling, 42% of Hispanic Internet users (compared to 35% of Internet users in general) reported downloading some sort of digital content in the 30 days prior to being polled. As with the total online population, Hispanic Internet users are most likely to be downloading music. Thirty-two percent of wired Hispanics reported having done so in the previous 30 days, compared to 24% of Internet users in general. Seventeen percent of online Hispanics (and 14% of all wired respondents) reported downloading something in the catchall "other video" category within that period.

There is a significant opportunity to market more products and services to the ever increasing multicultural population in the US. This opportunity should be taken advantage of by cable television operators, satellite television providers and television & digital programmers/publishers.

CPX Interactive is working to expand our reach to new demographic areas of the population. We are in the process of launching a Hispanic Vertical to capitalize on this ever-increasing consumer base, and we look forward to pursuing more similar endeavors in the future.

CPX Congratulates Tyler Nelson on Television Role

2009-03-19T09:50:00.000-07:00

CPX Interactive congratulates Tyler Nelson on his role in MTV's new series, "Taking the Stage," a reality show about students at Cincinnati's School for Creative and Performing Arts. As President of the Cincinnati Youth Council, Tyler met and gave the introduction for CPX CTO and Co-Founder, Carlton Hickman, when he spoke at the 99th Annual NAACP Conference last July.

Visit the CPX YouTube Channel to watch Carlton's speech.

Carlton Hickman (CPX CTO) with Tyler Nelson
at the NAACP Convention

Internet Use Across the Globe: What We Learned

2009-03-17T09:03:00.000-07:00

By Samantha Karol
Marketing Assistant, CPX Interactive

Over the course of the past week, we have been posting charts and statistics from eMarketer about Internet use in the leading 16 digital countries. In case you didn't have the chance to peruse all of the charts, or felt too overwhelmed with all of the data, here are a few interesting things that I learned from these charts:

Many of the most populous nations on the list have the lowest percentages of Internet use. For example: China, the country with the highest population of the 16, has the third lowest percentage of Internet use. India, the second largest country, has the lowest percentage.

South Korea has the highest percentage of Internet users at 74.4%, followed closely by Japan at 72.6%

The European nations make up the middle of the percentage pack, ranging from Italy at 45.4% to the United Kingdom at 64.5%.

According to the eMarketer projections:
- India, the country with the lowest percentage of Internet users, will have the greatest percentage increase by 2013, with the number of users almost doubling.
- South Korea and Japan, the percentage leaders at this time, seemed to have reached a plateau, and will experience limited growth in Internet use over that span.

Internet Use Across the Globe: Part 5

2009-03-13T13:01:00.000-07:00

Today we round out the list of the leading 16 digital countries with the final four. This last group includes the United States, and you just might be surprised about how our country ranks in Internet usage.

South Korea
(as of 2009)
Total Population: 48.5 M
Internet Users: 36.1 M
Percentage: 74.4%
Projected number of Internet users in 2013: 38.1 M

Spain
(as of 2009)
Total Population: 40.5 M
Internet Users: 22.4 M
Percentage: 55.3%
Projected number of Internet users in 2013: 25.1 M

United Kingdom
(as of 2009)
Total Population: 61.1 M
Internet Users: 39.4 M
Percentage: 64.5%
Projected number of Internet users in 2013: 43.7 M

United States
(as of 2009)
Total Population: 307.2 M
Internet Users: 199.2 M
Percentage: 64.8%
Projected number of Internet users in 2013: 221.1 M

Internet Use Across the Globe: Part 4

2009-03-12T13:42:00.000-07:00

On our fourth day of Internet use statistics, we look at three countries with similarly large populations. Japan, Mexico, and Russia...which one has the most Internet users?

Japan
(as of 2009)
Population: 127.1 M
Internet Users: 92.3 M
Percentage: 72.6%
Projected number of Internet users in 2013: 95.7 M

Mexico
(as of 2009)
Population: 111.2 M
Internet Users: 27.8 M
Percentage: 25%
Projected number of Internet users in 2013: 38 M

Russia
(as of 2009)
Population: 140.0 M
Internet Users: 45.8 M
Percentage: 32.7%
Projected number of Internet users in 2013: 61.9 M

Internet Use Across the Globe: Part 3

2009-03-11T10:46:00.000-07:00

Today we answer the question of how many people surf the Internet in India. Considering their large population, you might be surprised. Also, see E-Marketer's data on Internet use in Germany and Italy. And of course, check back tomorrow for more!

Germany
(as of 2009)
Total Population: 82.3 M
Internet Users: 48.0 M
Percentage: 58.3%
Projected number of Internet users in 2013: 53.1 M

India
(as of 2009)
Total Population: 1.2 B
Internet Users: 49.7 M
Percentage: 4.3%
Projected number of Internet users in 2013: 96.8 M

Italy
(as of 2009)
Total Population: 58.1 M
Internet Users: 24.6 M
Percentage: 45.4%
Projected number of Internet users in 2013: 30.3 M

Internet Use Across the Globe: Part 2

2009-03-10T13:30:00.000-07:00

Here's the second installment in our series of Internet use data, courtesy of e-Marketer. Check back for Part 3 tomorrow!

Canada
(as of 2009)
Total Population: 33.5 M
Internet Users: 23.4 M
Percentage: 69.2%
Projected number of Internet users in 2013: 25.9 M

China
(as of 2009)
Total Population: 1.3 B
Internet Users: 313.0 M
Percentage: 23.4%
Projected number of Internet users in 2013: 476 M

France
(as of 2009)
Total Population: 64.4 M
Internet Users: 37.0 M
Percentage: 57.4%
Projected number of Internet users in 2013: 40.8 M

Internet Use Across the Globe: Part 1

2009-03-09T09:12:00.000-07:00

Have you ever wondered how many people surf the Web in India? Which country has the highest percentage of Internet users? Or who is on the list of the leading digital countries in the world? With the help of industry metrics giant, e-Marketer, CPX Interactive is going to answer these questions and more. Be sure to check back each day for more information!

Argentina
(as of 2009)
Total Population: 40.9 M
Internet Users: 13.4 M
Percentage of Population: 32.8%
Projected number of Internet users in 2013: 19.6M

Australia
(as of 2009)
Population: 21.3 M
Internet Users: 14.4 M
Percentage: 67.6%
Projected number of Internet users in 2013: 15.8 M

Brazil
(As of 2009)
Population: 198.7 M
Internet Users: 44.2 M
Percentage: 22%
Projected number of Internet users in 2013: 64.6 M

CPX Loves Twitter and We Are Not Alone

2009-03-06T11:34:00.000-08:00

If you are a follower of our blog, then you know that we are fans of web 2.0 marketing and, specifically Twitter, the hottest thing to hit social media since... the last hottest thing to hit social media. Well, now comes more evidence from industry metric heavy-weight, eMarketer, that we are not alone:

Follow CPX Interactive on Twitter!

What Could You Say in 12 Seconds?

2009-03-03T14:15:00.000-08:00

By Samantha Karol
Marketing Assistant, CPX Interactive

Did you ever wish that you could record a short video update on your life? Well, now you can, with 12seconds.tv, a website where users post videos on a wide variety of subjects with a time limit of 12 seconds. CPX Interactive has been posting videos on 12seconds.tv for about a month now, and the site has quickly gained popularity. The site's fan base has grown beyond U.S. borders, and it has recently been receiving attention from international media outlets like The Sydney Morning Herald.

Be sure to check out the CPX Interactive channel on 12seconds.tv, and think about what you could say in 12 seconds.

Check Out Our New Page on Shutterfly

2009-02-27T14:13:00.000-08:00

Check out our new page on Shutterfly! It was originally intended as just a photo page, but now it has photos and more, including links, a feed to our blog, and a calendar of industry events. More content will be added to the site soon.

Top NY Ad Agencies Compete in CPX's Battle of the Bands

2009-02-25T13:20:00.000-08:00

Last Monday, February 23, 2009, advertising professionals took to the stage as they traded their suits for spandex, and put down their briefcases to pick up guitars. This was the scene at CPX Interactive’s Battle of the Bands, as three top ad agency “bands,” and a record label team competed in an intense Guitar Hero battle. The teams represented Ogilvy, MediaEdge, MediaVest, and Shady Records. Although the rockers and their groupies are all connected through the online advertising industry, the aim of the event was to have fun and leave work at the office. “This is a creative industry with a lot of creative spirits…and it turns out, a lot of really good Guitar Hero players,” CPX VP of Sales, Stephen Shearin, said after the event.

Each team had a catchy name and some wore costumes or brought props. “Travis and the Chimps,” were fittingly accompanied by a large stuffed monkey. The MediaEdge team, “Uncle Jesse & His Creepy Minions,” wore full body spandex suits. At the end of the night, Travis and the Chimps, the team from MediaEdge was crowned the winner. But, the battle is far from over. In fact, this was only a seeding round, and the competition will continue in a series of events planned by CPX Interactive in the coming months. Stay tuned for more information.

Check out the photo album here.

Survey Says: Twitter #1 Social Site for Businesses

2009-02-23T12:41:00.000-08:00

According to a survey conducted by Abrams Research, Twitter is the most popular social marketing tool for businesses. Of the 200 social media leaders surveyed by Abrams Research, 40% picked Twitter as #1, followed by LinkedIn, YouTube, and Facebook, in that order.

Read more about the survey results, and check out the CPX Interactive pages on:

For more of our Web 2.0 sites, go to: http://www.cpxinteractive.com/visitus.

CPX Interactive Sponsors Opening Reception at iMedia Brand Summit

2009-02-12T13:37:00.001-08:00

By Dana Posner
Marketing Manager, CPX Interactive

CPX Interactive helped kick off the iMedia Brand Summit Sunday night at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs, FL. Brand Summits bring together brand marketing executives, and provide the opportunity to connect with peers and solution providers, share ideas and insight on how to deal with the issues surrounding the integration and application of interactive media in their overall marketing plans.. As a regular sponsor of iMedia events, CPX threw the opening reception, and it was a great success!

A light breeze complimented the clear night sky as a slew of Brand attendees, from companies like Coca-Cola, Procter & Gamble, Zappos, Nestle, Disney, Capital One and A&E (to name a few) began to crowd around the colorfully lit poolside terrace.

The buffet style dinner was nothing less than tantalizing and delicious. The stations were nicely arranged and creatively named, including “Wok on the Beach,” stir-fry woks with all the fixins, “Sushi by the Shore,” a variety of savory sushi, “Tropical Infusion Salad,” a create-your-own salad station, and of course dessert – “Breezy Berry Delight,” moist and sweet cakes, filled pastries and fruit compote. As with most CPX cocktail parties, the signature drink was once again a hit, the CPX Chillaxer...not only tasty, but simply a fun drink to order.

If the dishes and drinks didn’t capture people’s attention, the looping video that glimmered through the flowing waterfall certainly did. We put together a fantastic compilation showcasing the various creative assets our in-house team designed throughout the past few years. As it was a Brand conference, this was a nice tie-in for all attendees to appreciate.

After being introduced by Kurt Indvik, iMedia Communications General Manager, Stephen Shearin, CPX Interactive’s VP of East Coast Sales, welcomed guests to the reception. With the conference theme, Bottom Line or Flat Line: It's Time for Digital Marketing to Prove Itself, in mind, Stephen spoke about the continued success we have experienced despite difficult economic times.

Many appreciative thanks were given to the CPX team on site including Stephen Shearin, VP of East Coast Sales; Matt Cohen, Director of Sales, Agency Group; John Rieselman, Director of Sales, West Coast and myself.

CPX greatly appreciates our relationship with iMedia, and we are looking forward to working together again at the iMedia Agency Summit in Austin, TX, 5/17-5/20.

Visit our Vox Blog to check out an awesome slideshow of photos from the event, and check out the video we created for the event on YouTube!

10 Reasons Why Internet Advertising Revenue is Growing

2009-02-11T15:02:00.000-08:00

By Michael Fleischman, EVP of Business Development at CPX Interactive

There are a number of factors that lead us to believe that there is significant growth ahead for the internet advertising sector. Some of these factors include:

Worldwide Internet penetration continues to rise.
Newspaper and magazine businesses continue to lose ad market share while dependence on mobile and Internet use increases.
Failure of newspapers to manage their existing cost structure, making their business model unsustainable in the future.
Increased dependence on the Internet medium for breaking news.
Emergence of blogs as a trusted news source and opinion provider.
Growing broadband penetration is a catalyst for more robust commercial Internet activity.
Growth of online retail is closely related to increasing broadband penetration.
Over the past five years, performance-based advertising has gained market share over the CPM based model.
Advertisers placing higher value on clear ROIs; hence, a shift to performance-based models is likely to accelerate in this recessionary environment.
Brick & Mortar retail bankruptcies, and especially store closings, should lead to pricing pressure, and thus margins pressure on the survivors in both online and offline retail.

CPX Interactive's DOMAINfest Experience

2009-02-09T12:28:00.000-08:00

The Internet is a constantly changing medium, and in late January, members of the domain industry gathered in Hollywood, CA to discuss how they can best anticipate, confront and conquer these changes. The venue was DOMAINfest 2009, a conference created in 2006 by DomainSponsor as a way to bring industry professionals together to learn, network, and develop business relationships. CPX Interactive was one of three Gold Sponsors for this year’s event, and hosted the opening party at Universal Studios. A section of the park was closed down to the public, and several rides were opened especially for attendees. CPX provided food and drinks, and everyone had a great time.

According to the DOMAINfest website, there are over 168 million domain names currently registered. This conference attracted “domainers” large and small, as well as marketing and advertising companies of every variety. Panel discussions covered topics such as: “Domaining 2.0—what does the next evolutionary phase of our industry look like?” “What Can We Expect from the Legal and Regulatory Environment?” and, “The Google Perspective: Winning over the Advertiser and Optimizing Site Performance through Analytics.” The Keynote Speaker was Steve Wozniak, Co-Founder of Apple. Wozniak spoke on initiating change in the Internet space, and maintaining an entrepreneurial spirit despite facing challenges.

For many, an invaluable aspect of the event was the networking opportunities it provided. In addition to “structured networking” periods after panel discussions, sponsors and exhibitors set up “pods” which provided a space for constant discussion. Yael Klein, Publisher Relations Representative at CPX Interactive, and Chris Brennan, Senior Sales Director of Publishing at CPX, attended the conference, and found that they spent most of their time in the pod meeting people and making new connections. Brennan emphasized the importance of forming new partnerships in an industry that has until now been an untapped resource. He feels that CPX is a valuable partner for domainers because we can offer domain by domain tracking statistics that no one else provides.

CPX Vice President of Publisher Acquisitions, Mike Zacharski, also attended the event, and echoed this sentiment; he sees a lot of growth potential for CPX in the domain space. Zacharski explained that CPX sponsored and attended this show in order to better understand the needs and sentiments of the domainers as well as evaluate how CPX can be a leader in developing new tools and bringing new ideas to the domain space. DOMAINfest provided these opportunities and more, and CPX Interactive is excited to continue work on releasing new products for the domain space in the near future.

Spotlight on Carlton Hickman, CTO of CPX Interactive

2009-02-09T08:55:00.000-08:00

Carlton Hickman and Mike Seiman met in 1999 as students at Hofstra University. Beginning as classmates, they would quickly become friends as they joined in a business endeavor that would help craft the current landscape of online display advertising. Though both Hickman and Seiman had a background in computer science, Hickman's passion was for graphic design. When he and Seiman started out nine years ago, the advertising industry was not in their plans, but today as the CTO of online ad network, CPX Interactive, Hickman is able to incorporate both of these elements (computer science and design) into his work, work that puts him at the cutting edge of online advertising development...

Read the rest of the story, and check out pictures and videos, here.

Ten Things You Should Know About CPX Interactive

2009-02-05T09:46:00.000-08:00

1. Privately held ad network that has been profitable for over 7 years.

2. Corporate offices in New York, Los Angeles, Milan and Madrid with Istanbul coming soon

3. Approximately 90 employees to date …and growing

4. Serving over 1 billion global ad impressions, daily

5. A network of over 3,500 quality websites with over 200 million monthly unique visitors
6. Significant international traffic in over 65 countries across the globe

7. Largest buyer in Yahoo!’s Right Media Exchange (RMX) – supplying approx. 30% of exchange traffic

8. Major player in DoubleClick’s advertising exchange and marketplaces including Openx, Rubicon, Pubmatic and Admeld

9. Ranked 15th on comScore’s list of largest ad networks by monthly US unique visitors, 5th by monthly US page views

10. Differentiates itself from other ad networks through global footprint, campaign targeting and optimization skills and industry leading campaign development services

CPX Takes to the Slopes

2009-01-28T08:24:00.000-08:00

CPXers, and their friends and family enjoyed a company sponsored weekend ski trip to Big Boulder Mountain in the Poconos in early January.

Included in this photo are: Michael Fleischman, EVP of Business Development; Daphne Dayday, Senior Sales Director, Reach Network; Kristin Palapoli, Senior Sales Director, Premium Network; Dawn Zappulla, Office Manager; Dana Posner, Marketing Coordinator; James Weigel, Account Executive; Brian Weigel, Director of Publisher Operations; John Rosa, QA Specialist; Nick Colletti, Optimization Specialist.

CPX Interactive Sponsors Domainfest

2009-01-28T08:21:00.000-08:00

Online ad network, CPX Interactive is a Gold Sponsor of this week's Domainfest, a premiere conference to support the domain industry. CPX is the sole sponsor of the event's Wednesday night party at Universal Studios in Hollywood.

About CPX

2009-01-21T11:42:00.000-08:00

Watch this video to find out what CPX Interactive is all about and what we can offer to advertisers and publishers.

Setting a CPXample™

2009-01-13T12:13:00.000-08:00

"With power, comes responsibility."

CPXample™ is a catch-all philanthropic division of CPX Interactive, created to use the power of the Internet to support worthy causes, and to help them make the most of this power.

CEO and Founder, Mike Seiman, sums it up best this way, "The original company that we founded, and that became CPX Interactive, was called B.U.D.S., for 'Brothers Unda Da Skin,' in order to reflect our shared belief in the ideals of equality and unity...and we are thrilled to be in a position to put teeth behind those ideals."

Our Causes:

Over the past two years, CPX Interactive has been involved in several philanthropic endeavors. In October 2007, CPXample™ supported SaveDarfur.org by donation 50,000,000 impressions across its network, driving traffic to a page where visitors could send e-mail messages to world leaders, expressing their outrage toward the atrocities and genocide in the Sudan.

A couple months later, in December of 2007, CPXample™ developed a new series of animated ads and delivered them across the CPX network (50,000,000 impressions) to assist LiveEarth.org in expanding its database of concerned visitors.

In anticipation of the 2008 presidential election, CPX Interactive created and promoted an unparalleled campaign to "get out the vote." In partnership with Russell Simmons' Hip-Hop Summit Action Network (HSAN), CPX developed the "Vote For It! '08" campaign. CPX worked with celebrities including LL Cool J, Snoop Dogg, George Lucas, TI, and Ciara (for a full list visit www.voteforit08.org) to create a powerful video to compel America's youth to exercise their right to vote. The video is featured on VoteForIt08.org, a website created for the project, which also provided a link to voter registration info, plus photos and event information.

On July 9, 2008, CPX and HSAN held a video launch party at Room Service in New York City. Many of the celebrities featured in the "Vote For It! '08" campaign were on hand to watch the video premiere and celebrate with the CPX staff.

For nine days in September and October, a team of CPX employees trekked across the country as part of the 2008 Fireball Run. The CPX Interactive team included: CTO and Founder, Carlton Hickman, Graphic Designer, Tony Pascal, and Shaun Beymolla, VP of Traffic & Optimization. They were one of 100 teams to take part in this 3500 mile transcontinental rally to support the Child Rescue Network.

Each team was assigned a different missing child, with the mission of creating as much awareness as possible throughout their journey. Carlton, Tony and Shaun were armed with posters, and their 2008 Special Edition "Superbee" Dodge Charger was outfitted with a full color decal of the missing child. According to the Child Rescue Network, twenty four children have since been rescued and reunited with their families and guardians. The rally was a success, and the CPX Interactive team came away from the Fireball Run with 3rd place honors!

Vote For It! '08 Photos

2009-01-09T11:24:00.000-08:00

About CPX Interactive

2009-01-09T11:12:00.000-08:00

As a progressive online ad network and global marketing company, CPX Interactive is redefining the online advertising landscape. By layering the development and execution of cutting edge online strategies on top of its own global distribution model, CPX ensures advertisers success on any metric while efficiently monetizing 100% of its publishers’ inventory…from premium to remnant. Advertiser and Publisher offerings include Reach, Content and Premium Networks.

CPX Interactive delivers more than 30 billion impressions to more than 200 million unique users in more than 60 countries every month and has recently been named #71 on Inc. Magazine's list of the 5,000 fastest growing private companies in America.