By Dana Posner
Marketing Manager, CPX Interactive
CPX Interactive helped kick off the iMedia Brand Summit Sunday night at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs, FL. Brand Summits bring together brand marketing executives, and provide the opportunity to connect with peers and solution providers, share ideas and insight on how to deal with the issues surrounding the integration and application of interactive media in their overall marketing plans.. As a regular sponsor of iMedia events, CPX threw the opening reception, and it was a great success!
A light breeze complimented the clear night sky as a slew of Brand attendees, from companies like Coca-Cola, Procter & Gamble, Zappos, Nestle, Disney, Capital One and A&E (to name a few) began to crowd around the colorfully lit poolside terrace.
The buffet style dinner was nothing less than tantalizing and delicious. The stations were nicely arranged and creatively named, including “Wok on the Beach,” stir-fry woks with all the fixins, “Sushi by the Shore,” a variety of savory sushi, “Tropical Infusion Salad,” a create-your-own salad station, and of course dessert – “Breezy Berry Delight,” moist and sweet cakes, filled pastries and fruit compote. As with most CPX cocktail parties, the signature drink was once again a hit, the CPX Chillaxer...not only tasty, but simply a fun drink to order.
If the dishes and drinks didn’t capture people’s attention, the looping video that glimmered through the flowing waterfall certainly did. We put together a fantastic compilation showcasing the various creative assets our in-house team designed throughout the past few years. As it was a Brand conference, this was a nice tie-in for all attendees to appreciate.
After being introduced by Kurt Indvik, iMedia Communications General Manager, Stephen Shearin, CPX Interactive’s VP of East Coast Sales, welcomed guests to the reception. With the conference theme, Bottom Line or Flat Line: It's Time for Digital Marketing to Prove Itself, in mind, Stephen spoke about the continued success we have experienced despite difficult economic times.
Many appreciative thanks were given to the CPX team on site including Stephen Shearin, VP of East Coast Sales; Matt Cohen, Director of Sales, Agency Group; John Rieselman, Director of Sales, West Coast and myself.
CPX greatly appreciates our relationship with iMedia, and we are looking forward to working together again at the iMedia Agency Summit in Austin, TX, 5/17-5/20.
Visit our Vox Blog to check out an awesome slideshow of photos from the event, and check out the video we created for the event on YouTube!
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