Internet Use Across the Globe: What We Learned

By Samantha Karol
Marketing Assistant, CPX Interactive

Over the course of the past week, we have been posting charts and statistics from eMarketer about Internet use in the leading 16 digital countries. In case you didn't have the chance to peruse all of the charts, or felt too overwhelmed with all of the data, here are a few interesting things that I learned from these charts:

• Many of the most populous nations on the list have the lowest percentages of Internet use. For example: China, the country with the highest population of the 16, has the third lowest percentage of Internet use. India, the second largest country, has the lowest percentage.
  

• South Korea has the highest percentage of Internet users at 74.4%, followed closely by Japan at 72.6%
  

• The European nations make up the middle of the percentage pack, ranging from Italy at 45.4% to the United Kingdom at 64.5%.
  

• According to the eMarketer projections:
  
  • India, the country with the lowest percentage of Internet users, will have the greatest percentage increase by 2013, with the number of users almost doubling.
  • South Korea and Japan, the percentage leaders at this time, seemed to have reached a plateau, and will experience limited growth in Internet use over that span.