Social Media Marketing Becoming More Prevalent at US Companies

By Samantha Karol

Marketing Assistant, CPX Interactive

There has been an ongoing discussion for months about the use of social media as a corporate marketing strategy. Recent articles and reports published by eMarketer (among others), have shown that the role of social media as a resource for communications and marketing professionals has expanded greatly since the beginning of 2008.

One particular article presents the results of a survey of company executives on the subject of social networking activities.


Nearly one-third of the companies have a CEO who is on Facebook, use social networking as part of their business and operations strategy, and use it as a tool to build their brand. CPX Interactive uses social networking for all but one of the activities listed in the chart above, and we have benefited from each of them.

Blogging is a major part of our social media strategy at CPX. In addition to this blog, we also use Wordpress and Vox. The reading and writing of blogs has increased in popularity over the past couple of years, and eMarketer projects that this upward trend will continue in the future.




To explore more of our social media presence across the Web, go to: www.cpxinteractive.com/visitus.

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CPX Interactive is dedicated to ensuring advertisers' success on any metric and optimizing online campaigns for all of our clients. Our three advertiser offerings: the reach network, the content network, and the premium network, are only part of how we can help you accomplish your goals. Visit the Advertisers section of our website to find out more.

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CPX Interactive Division Premieres Facebook Game, Treachery: Rise to Caesar

Have you ever wanted to be a powerful ruler? To have the fate of an entire city in your hands? Well, now you can, in Treachery: Rise to Caesar, the exciting new Facebook game created by Paperclip Applications, a Social Gaming division of online ad network, CPX Interactive.

Treachery is an exciting, interactive, and addicting social networking game that lets you step into the shoes of a Roman slave who must raise an army, develop political power, and build a kingdom in order to overthrow Commodus, rise to Caesar, and restore the glory back to Rome!

Visit the application page to add the game and start playing, and be sure to check out the Paperclip Applications group.

Good luck!

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