Marketing Assistant, CPX Interactive
There has been an ongoing discussion for months about the use of social media as a corporate marketing strategy. Recent articles and reports published by eMarketer (among others), have shown that the role of social media as a resource for communications and marketing professionals has expanded greatly since the beginning of 2008.
One particular article presents the results of a survey of company executives on the subject of social networking activities.
Nearly one-third of the companies have a CEO who is on Facebook, use social networking as part of their business and operations strategy, and use it as a tool to build their brand. CPX Interactive uses social networking for all but one of the activities listed in the chart above, and we have benefited from each of them.
Blogging is a major part of our social media strategy at CPX. In addition to this blog, we also use Wordpress and Vox. The reading and writing of blogs has increased in popularity over the past couple of years, and eMarketer projects that this upward trend will continue in the future.
To explore more of our social media presence across the Web, go to: www.cpxinteractive.com/visitus.
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