Check out our new page on Shutterfly! It was originally intended as just a photo page, but now it has photos and more, including links, a feed to our blog, and a calendar of industry events. More content will be added to the site soon.
Friday, February 27, 2009
Check Out Our New Page on Shutterfly
Check out our new page on Shutterfly! It was originally intended as just a photo page, but now it has photos and more, including links, a feed to our blog, and a calendar of industry events. More content will be added to the site soon.
Wednesday, February 25, 2009
Top NY Ad Agencies Compete in CPX's Battle of the Bands
Last Monday, February 23, 2009, advertising professionals took to the stage as they traded their suits for spandex, and put down their briefcases to pick up guitars. This was the scene at CPX Interactive’s Battle of the Bands, as three top ad agency “bands,” and a record label team competed in an intense Guitar Hero battle. The teams represented Ogilvy, MediaEdge, MediaVest, and Shady Records. Although the rockers and their groupies are all connected through the online advertising industry, the aim of the event was to have fun and leave work at the office. “This is a creative industry with a lot of creative spirits…and it turns out, a lot of really good Guitar Hero players,” CPX VP of Sales, Stephen Shearin, said after the event.
Each team had a catchy name and some wore costumes or brought props. “Travis and the Chimps,” were fittingly accompanied by a large stuffed monkey. The MediaEdge team, “Uncle Jesse & His Creepy Minions,” wore full body spandex suits. At the end of the night, Travis and the Chimps, the team from MediaEdge was crowned the winner. But, the battle is far from over. In fact, this was only a seeding round, and the competition will continue in a series of events planned by CPX Interactive in the coming months. Stay tuned for more information.
Check out the photo album here.
Monday, February 23, 2009
Survey Says: Twitter #1 Social Site for Businesses
According to a survey conducted by Abrams Research, Twitter is the most popular social marketing tool for businesses. Of the 200 social media leaders surveyed by Abrams Research, 40% picked Twitter as #1, followed by LinkedIn, YouTube, and Facebook, in that order.
Read more about the survey results, and check out the CPX Interactive pages on:
For more of our Web 2.0 sites, go to: http://www.cpxinteractive.com/visitus.
Read more about the survey results, and check out the CPX Interactive pages on:
For more of our Web 2.0 sites, go to: http://www.cpxinteractive.com/visitus.
Thursday, February 12, 2009
CPX Interactive Sponsors Opening Reception at iMedia Brand Summit
By Dana Posner
Marketing Manager, CPX Interactive
CPX Interactive helped kick off the iMedia Brand Summit Sunday night at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs, FL. Brand Summits bring together brand marketing executives, and provide the opportunity to connect with peers and solution providers, share ideas and insight on how to deal with the issues surrounding the integration and application of interactive media in their overall marketing plans.. As a regular sponsor of iMedia events, CPX threw the opening reception, and it was a great success!
A light breeze complimented the clear night sky as a slew of Brand attendees, from companies like Coca-Cola, Procter & Gamble, Zappos, Nestle, Disney, Capital One and A&E (to name a few) began to crowd around the colorfully lit poolside terrace.
The buffet style dinner was nothing less than tantalizing and delicious. The stations were nicely arranged and creatively named, including “Wok on the Beach,” stir-fry woks with all the fixins, “Sushi by the Shore,” a variety of savory sushi, “Tropical Infusion Salad,” a create-your-own salad station, and of course dessert – “Breezy Berry Delight,” moist and sweet cakes, filled pastries and fruit compote. As with most CPX cocktail parties, the signature drink was once again a hit, the CPX Chillaxer...not only tasty, but simply a fun drink to order.
If the dishes and drinks didn’t capture people’s attention, the looping video that glimmered through the flowing waterfall certainly did. We put together a fantastic compilation showcasing the various creative assets our in-house team designed throughout the past few years. As it was a Brand conference, this was a nice tie-in for all attendees to appreciate.
After being introduced by Kurt Indvik, iMedia Communications General Manager, Stephen Shearin, CPX Interactive’s VP of East Coast Sales, welcomed guests to the reception. With the conference theme, Bottom Line or Flat Line: It's Time for Digital Marketing to Prove Itself, in mind, Stephen spoke about the continued success we have experienced despite difficult economic times.
Many appreciative thanks were given to the CPX team on site including Stephen Shearin, VP of East Coast Sales; Matt Cohen, Director of Sales, Agency Group; John Rieselman, Director of Sales, West Coast and myself.
CPX greatly appreciates our relationship with iMedia, and we are looking forward to working together again at the iMedia Agency Summit in Austin, TX, 5/17-5/20.
Visit our Vox Blog to check out an awesome slideshow of photos from the event, and check out the video we created for the event on YouTube!
Marketing Manager, CPX Interactive
CPX Interactive helped kick off the iMedia Brand Summit Sunday night at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs, FL. Brand Summits bring together brand marketing executives, and provide the opportunity to connect with peers and solution providers, share ideas and insight on how to deal with the issues surrounding the integration and application of interactive media in their overall marketing plans.. As a regular sponsor of iMedia events, CPX threw the opening reception, and it was a great success!
A light breeze complimented the clear night sky as a slew of Brand attendees, from companies like Coca-Cola, Procter & Gamble, Zappos, Nestle, Disney, Capital One and A&E (to name a few) began to crowd around the colorfully lit poolside terrace.
The buffet style dinner was nothing less than tantalizing and delicious. The stations were nicely arranged and creatively named, including “Wok on the Beach,” stir-fry woks with all the fixins, “Sushi by the Shore,” a variety of savory sushi, “Tropical Infusion Salad,” a create-your-own salad station, and of course dessert – “Breezy Berry Delight,” moist and sweet cakes, filled pastries and fruit compote. As with most CPX cocktail parties, the signature drink was once again a hit, the CPX Chillaxer...not only tasty, but simply a fun drink to order.
If the dishes and drinks didn’t capture people’s attention, the looping video that glimmered through the flowing waterfall certainly did. We put together a fantastic compilation showcasing the various creative assets our in-house team designed throughout the past few years. As it was a Brand conference, this was a nice tie-in for all attendees to appreciate.
After being introduced by Kurt Indvik, iMedia Communications General Manager, Stephen Shearin, CPX Interactive’s VP of East Coast Sales, welcomed guests to the reception. With the conference theme, Bottom Line or Flat Line: It's Time for Digital Marketing to Prove Itself, in mind, Stephen spoke about the continued success we have experienced despite difficult economic times.
Many appreciative thanks were given to the CPX team on site including Stephen Shearin, VP of East Coast Sales; Matt Cohen, Director of Sales, Agency Group; John Rieselman, Director of Sales, West Coast and myself.
CPX greatly appreciates our relationship with iMedia, and we are looking forward to working together again at the iMedia Agency Summit in Austin, TX, 5/17-5/20.
Visit our Vox Blog to check out an awesome slideshow of photos from the event, and check out the video we created for the event on YouTube!
Wednesday, February 11, 2009
10 Reasons Why Internet Advertising Revenue is Growing
By Michael Fleischman, EVP of Business Development at CPX Interactive
There are a number of factors that lead us to believe that there is significant growth ahead for the internet advertising sector. Some of these factors include:
There are a number of factors that lead us to believe that there is significant growth ahead for the internet advertising sector. Some of these factors include:
Worldwide Internet penetration continues to rise.
Newspaper and magazine businesses continue to lose ad market share while dependence on mobile and Internet use increases.
Failure of newspapers to manage their existing cost structure, making their business model unsustainable in the future.
Increased dependence on the Internet medium for breaking news.
Emergence of blogs as a trusted news source and opinion provider.
Growing broadband penetration is a catalyst for more robust commercial Internet activity.
Growth of online retail is closely related to increasing broadband penetration.
Over the past five years, performance-based advertising has gained market share over the CPM based model.
Advertisers placing higher value on clear ROIs; hence, a shift to performance-based models is likely to accelerate in this recessionary environment.
Brick & Mortar retail bankruptcies, and especially store closings, should lead to pricing pressure, and thus margins pressure on the survivors in both online and offline retail.
Monday, February 9, 2009
CPX Interactive's DOMAINfest Experience
The Internet is a constantly changing medium, and in late January, members of the domain industry gathered in Hollywood, CA to discuss how they can best anticipate, confront and conquer these changes. The venue was DOMAINfest 2009, a conference created in 2006 by DomainSponsor as a way to bring industry professionals together to learn, network, and develop business relationships. CPX Interactive was one of three Gold Sponsors for this year’s event, and hosted the opening party at Universal Studios. A section of the park was closed down to the public, and several rides were opened especially for attendees. CPX provided food and drinks, and everyone had a great time.According to the DOMAINfest website, there are over 168 million domain names currently registered. This conference attracted “domainers” large and small, as well as marketing and advertising companies of every variety. Panel discussions covered topics such as: “Domaining 2.0—what does the next evolutionary phase of our industry look like?” “What Can We Expect from the Legal and Regulatory Environment?” and, “The Google Perspective: Winning over the Advertiser and Optimizing Site Performance through Analytics.” The Keynote Speaker was Steve Wozniak, Co-Founder of Apple. Wozniak spoke on initiating change in the Internet space, and maintaining an entrepreneurial spirit despite facing challenges.
For many, an invaluable aspect of the event was the networking opportunities it provided. In addition to “structured networking” periods after panel discussions, sponsors and exhibitors set up “pods” which provided a space for constant discussion. Yael Klein, Publisher Relations Representative at CPX Interactive, and Chris Brennan, Senior Sales Director of Publishing at CPX, attended the conference, and found that they spent most of their time in the pod meeting people and making new connections. Brennan emphasized the importance of forming new partnerships in an industry that has until now been an untapped resource. He feels that CPX is a valuable partner for domainers because we can offer domain by domain tracking statistics that no one else provides.
CPX Vice President of Publisher Acquisitions, Mike Zacharski, also attended the event, and echoed this sentiment; he sees a lot of growth potential for CPX in the domain space. Zacharski explained that CPX sponsored and attended this show in order to better understand the needs and sentiments of the domainers as well as evaluate how CPX can be a leader in developing new tools and bringing new ideas to the domain space. DOMAINfest provided these opportunities and more, and CPX Interactive is excited to continue work on releasing new products for the domain space in the near future.
Spotlight on Carlton Hickman, CTO of CPX Interactive
Carlton Hickman and Mike Seiman met in 1999 as students at Hofstra University. Beginning as classmates, they would quickly become friends as they joined in a business endeavor that would help craft the current landscape of online display advertising. Though both Hickman and Seiman had a background in computer science, Hickman's passion was for graphic design. When he and Seiman started out nine years ago, the advertising industry was not in their plans, but today as the CTO of online ad network, CPX Interactive, Hickman is able to incorporate both of these elements (computer science and design) into his work, work that puts him at the cutting edge of online advertising development...
Read the rest of the story, and check out pictures and videos, here.
Read the rest of the story, and check out pictures and videos, here.
Thursday, February 5, 2009
Ten Things You Should Know About CPX Interactive
1. Privately held ad network that has been profitable for over 7 years.
2. Corporate offices in New York, Los Angeles, Milan and Madrid with Istanbul coming soon
3. Approximately 90 employees to date …and growing
4. Serving over 1 billion global ad impressions, daily
5. A network of over 3,500 quality websites with over 200 million monthly unique visitors
6. Significant international traffic in over 65 countries across the globe
7. Largest buyer in Yahoo!’s Right Media Exchange (RMX) – supplying approx. 30% of exchange traffic
8. Major player in DoubleClick’s advertising exchange and marketplaces including Openx, Rubicon, Pubmatic and Admeld
9. Ranked 15th on comScore’s list of largest ad networks by monthly US unique visitors, 5th by monthly US page views
10. Differentiates itself from other ad networks through global footprint, campaign targeting and optimization skills and industry leading campaign development services
2. Corporate offices in New York, Los Angeles, Milan and Madrid with Istanbul coming soon
3. Approximately 90 employees to date …and growing
4. Serving over 1 billion global ad impressions, daily
5. A network of over 3,500 quality websites with over 200 million monthly unique visitors
6. Significant international traffic in over 65 countries across the globe
7. Largest buyer in Yahoo!’s Right Media Exchange (RMX) – supplying approx. 30% of exchange traffic
8. Major player in DoubleClick’s advertising exchange and marketplaces including Openx, Rubicon, Pubmatic and Admeld
9. Ranked 15th on comScore’s list of largest ad networks by monthly US unique visitors, 5th by monthly US page views
10. Differentiates itself from other ad networks through global footprint, campaign targeting and optimization skills and industry leading campaign development services
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