With IAB Spain coming up this week, on Wednesday and Thursday, take time to get to know our Spain office. Take a peek at our new office location, and celebration with Ana Garcia, Spain Country Manager.

CPX Interactive Spain will be sponsoring a popcorn machine at the third annual inspirational film festival in Madrid, held by IAB Spain. This festival will present the latest trends in digital marketing and advertising through presentations, panel discussions, and workshops.

We hope everyone enjoys the festival at Circulo de Bellas Artes and our tasty treats!

Brands Beware: Bad Display Creative Can Negatively Affect Metrics

We already knew that engaging, eye-catching creative had a positive impact on brand perception and made people more likely to click on display ads. But, it turns out that poorly done ads have the inverse effect, negatively impacting things like brand awareness and purchase intent, as the above chart shows.

Your metric is the Only X

Flip throught the book below (by clicking on the bottom right corner of each page) to see the evolution of our Xads, and be sure to check out CPX's new splash page: nameyourmetric.com

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Windy City Plays Host to Industry Round Table on Ad Networks

When the IAB asked CPX Interactive to sponsor a round table dinner in Chicago, we were grateful for the opportunity to listen to what brands and agencies have to say about ad networks. Tonight, CPXers will sit down with agency and brand representatives, from companies like Cars.com, Mindshare, and Procter & Gamble, to discuss “Finding the ‘Just Right’ with Ad Networks.”

The dinner, which takes place at the Landmark Grill, will be facilitated by IAB representatives, as well as a team of corporate and sales executives from CPX. We look forward to a fantastic discussion! Be sure to check back for a recap next week.

CPX Supports the IAB Long Tail Alliance

The IAB Long Tail Alliance is a new program that focuses on serving the needs of smaller publishers, and making sure that they derive value from their relationship with the IAB. CPX Interactive is a major supporter of the Long Tail Alliance because we believe that publishers of all sizes have a role to play at the table when it comes to issues that significantly affect the industry as a whole.

Benefits of joining the Alliance include:

Learn from the pros in exclusive seminars designed specifically for long tail publishers.

Get invited to special events.

Be part of IAmTheLongTail.com.

Protect your business.

Network with your peers.

Get noticed!

Receive special pricing on insurance, TRUSTe and more. Plus receive discounts to IAB Events and Professional Development.

Participate in webinars.