CPX Supports the IAB Long Tail Alliance

The IAB Long Tail Alliance is a new program that focuses on serving the needs of smaller publishers, and making sure that they derive value from their relationship with the IAB. CPX Interactive is a major supporter of the Long Tail Alliance because we believe that publishers of all sizes have a role to play at the table when it comes to issues that significantly affect the industry as a whole.

Benefits of joining the Alliance include:

Learn from the pros in exclusive seminars designed specifically for long tail publishers.

Get invited to special events.

Be part of IAmTheLongTail.com.

Protect your business.

Network with your peers.

Get noticed!

Receive special pricing on insurance, TRUSTe and more. Plus receive discounts to IAB Events and Professional Development.

Participate in webinars.

Learn More About CPX Interactive

Click on the brochure to view full screen, or visit this page to see it larger.

CPX's Industry News Roundup

Over on the CPX Ad Network Blog, we've been sharing some interesting articles covering a variety of relevant industry issues. In case you missed them:

“Tracking Makes Life Easier for Consumers” from AdAge.com
The picture painted of behavioral targeting is often a negative one. It’s seen as an invasion of privacy, with the word “tracking” assumed to encompass all aspects of life. Though there are some websites who use the information they collect for evil (i.e. spam and malware), the majority use this data to give users a more personalized Web surfing experience. (Read more from CPX here)

"Ad Spending Confidence Rebounds, Improves for Most Major Media" from Mediapost
An excerpt: Economic pessimism among marketers and agency media buyers appears to have bottomed out last spring and their ad spending plans are trending upward for most major media, according to the most recent data from an every-other-monthly tracking report surveying the “advertising confidence” of key media decision-makers.

"Should agencies be ad networks?" from iMedia Connection
Tom Hespos, President of Underscore Marketing, discusses the careful ethical line an agency must walk if it also intends to take distribution in-house. In the end, Hespos seems to agree with the points made by CPX Interactive CEO, Mike Seiman, in his own recent iMedia Connection article on the topic, that agencies and ad networks are probably better off each handling their own area of expertise.

"What Advertising Do Consumers Trust?" from eMarketer
People from around the world have greater trust in online advertising now than in the past. Although, there is still room to grow, the worldwide attitude towards online advertising has improved. See the charts here.

CPX Interactive Opens Manhattan Office

CPX Interactive now has an office in New York City, the most recent addition to a list of offices that includes the company’s Westbury, NY headquarters, West Coast presence in Los Angeles, CA, and three international offices in Spain, Italy, and Turkey. The new office is home to CPX's Marketing, Business Development and Publishing teams, and was opened with the goal of better engaging the large number of digital agencies in New York. For more information on our new home, check out the official press release.

About CPX

Watch this video to find out what CPX Interactive is all about and what we can offer to advertisers and publishers.