Over on the CPX Ad Network Blog, we've been sharing some interesting articles covering a variety of relevant industry issues. In case you missed them:
“Tracking Makes Life Easier for Consumers” from AdAge.com
The picture painted of behavioral targeting is often a negative one. It’s seen as an invasion of privacy, with the word “tracking” assumed to encompass all aspects of life. Though there are some websites who use the information they collect for evil (i.e. spam and malware), the majority use this data to give users a more personalized Web surfing experience. (Read more from CPX here)
"Ad Spending Confidence Rebounds, Improves for Most Major Media" from Mediapost
An excerpt: Economic pessimism among marketers and agency media buyers appears to have bottomed out last spring and their ad spending plans are trending upward for most major media, according to the most recent data from an every-other-monthly tracking report surveying the “advertising confidence” of key media decision-makers.
"Should agencies be ad networks?" from iMedia Connection
Tom Hespos, President of Underscore Marketing, discusses the careful ethical line an agency must walk if it also intends to take distribution in-house. In the end, Hespos seems to agree with the points made by CPX Interactive CEO, Mike Seiman, in his own recent iMedia Connection article on the topic, that agencies and ad networks are probably better off each handling their own area of expertise.
"What Advertising Do Consumers Trust?" from eMarketer
People from around the world have greater trust in online advertising now than in the past. Although, there is still room to grow, the worldwide attitude towards online advertising has improved. See the charts here.
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