An Evening of 'Strategic and Creative' Discussion

CPX Interactive recently sponsored the event, Strategy is the New Creative: An Evening of Cocktails and Conversation, which was held this past Thursday, May 12, 2011. The event was held to emphasize the ongoing workshop/ conversation/ forum/road show that is starting the conversations that will bring about a new understanding of what is possible in digital advertising. CPX Interactive also dedicated the web site, http://www.strategyisthenewcreative.com/ to showcase information behind the initiative.


Prominent members and executives from all corners of the digital advertising industry gathered for the highly anticipated panel-focused event. Industry leaders were prepared to address why digital advertising (online, mobile, tablet) has not yet reached its tipping point and what it will take to get all parties truly leaning into digital so it can finally live up to its promise as a game-changer.


A beautifully renovated 17th floor Penthouse, situated on the corner of 5th Ave and 14th Street was the scene for the night’s event. As guests exited the elevator, breathtaking views of Manhattan were highlighted through the transparent walls made of wide, arch-shaped windows. As it began to get dark, the Empire State Building became a brightly lit centerpiece against the city’s dark backdrop.



(From Left to Right) Donna Lieberman, Attorney, Halperin Law; Adrian Smith, Owner, Smith DIgital Healthcare Strategy and Business; Helen Wong, SVP, The Falk Group; Matt Maland, Account Manager, Quad Graphics


The initial meet and greet cocktail hour was a great opportunity for attendees to wind down as they mingled and socialized with CPXers. Panelists were also available for a little colloquial dialogue prior to the main event.

Following cocktails and appetizers, the panel took their respective seats on stage. Speakers included: Robert F. Hussey (President and CEO, Digital Lightwave, Inc.), Chris Kindt (VP Group Media Director, Digitas), Sherrill Mane (Sr. VP Industry Services, IAB), and Michael Seiman (CEO and Chairman, CPX Interactive). The moderator of the panel discussion was our own, President and COO, Rob Rasko.




(From Left to Right) Rob Rasko, President & COO, CPX Interactive; Christopher Kindt, VP Group Media Director, Digitas; Robert F. Hussey, President & CEO, Digital Lightwave,Inc; Mike Seiman, CEO & Chairman, CPX Interactive; Sherrill Mane, SVP for Industry Services, IAB

 
The idea exchange that took place among the speakers served as delightful insight into the minds of some of the most forward thinking individuals in the digital advertising space. Each member of the panel shared their opinions and beliefs about the current state of the industry. How to reallocate brand dollars more towards online was a theme revisited more than once by the panel. A friendly debate even came about through the topic, further proving the underlying theme of: “starting the conversation early.”


It was a successful and enlightening evening overall for both the industry and CPX Interactive. Because there is much more to discuss when it comes to digital advertising, there will be much more to come from Strategy is the New Creative. Look for videos coming soon of the panel discussion, executive interviews and much more. For information about Strategy is the New Creative you may visit http://www.strategyisthenewcreative.com/