With Google’s purchase of Demand Side Platform, Invite Media, last year it was pretty clear that their ultimate commitment to the display landscape will continue to grow beyond the independantly impressive AdSense platform and their early adexchange landscape acquisition of DoubleClick.
But in the last week two new notifications can be found, leaving no doubt that Google sees the future of online display advertising as vibrant and in play.
1. When speaking at the IAB’s recent ‘The Future of Display ‘ event in NYC, Google VP, Neal Mohan explained to the audience that he believes that display advertising spending will rise from $25 billion in 2010 to $200 billion in as little as ‘a few years.’
and
2. Google bought Supply Side Platform, AdMeld.
Is it me, or is this spring/summer is starting to feel a lot like the same time period in 2007?
Things could be worse ; )
No comments:
Post a Comment