Rob Rasko, CPX Interactive’s President & COO, appointed to IAB US Board of Directors and Named Co-Chair of IAB EU Brand Advertising Committee.
New York, NY, June 16, 2011 –(PR.com)– With offices in the US, Spain, Germany, Italy, and Turkey, global online ad network CPX Interactive has long been a thought leader in the online display advertising landscape on both sides of the Atlantic. In recent days, that position has been solidified by appointments of one of its key executives, Rob Rasko, to roles as both a member of the IAB US Board of Directors and Co-Chairman of the IAB EU’s Brand Advertising Committee.
Rasko, CPX Interactive’s President & COO, has worked consistently over the past few years to promote the interactive advertising industry’s unification around transparency guidelines and general messaging. As a member of the work group for the committee that produced the IAB US Quality Assurance Guidelines, as well as the co-chair for the committee tasked with establishing and executing the go-to-market strategy for those guidelines, Rasko has proven to be a motivating force toward consensus and action. Internationally, Rasko has worked with the leaders of both the IAB EU and the leaders of the independent IAB European country franchises toward finding a unified position of self-regulation, while establishing an acceptable integration of current IASH standards
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