Recently, our sales team was in need of some new direct response materials. They joined forces with the marketing team to come up with a new strategy for a direct response campaign that was both fun and interactive. The ideas were then passed on to our in-house creative team who created a series of comic strips designed to highlight the many solutions that CPX has to offer. The CPX Solutions series recently debuted their first installment, Cost Per “Like”, which was just featured in a sponsorship newsletter for BIMA (Boston Interactive Media Association).
In this first episode, we meet Mike, a social media strategist with a major dilemma. In 2 weeks, Mike has to present to his company’s executive board who want to see results. Only one problem though, the successful social strategy he needs to develop is lacking in more ways than one and driving fans to his company Facebook page is not as easy as he thought. Will he reach his goal before the big presentation? Will CPX Solutions save the day? Read more to find out what happens to Mike.
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