CPX Interactive Serves Up Social Media Integration

‘Thank You’ to our Marketing Intern, Stephen Kelley for the contribution…

What isn’t involved with social media these days? When Marc Zuckerburg dreamed up Facebook did he think it could enable the overthrow of an Egyptian president? Did he know it would create a new medium for grandmothers to keep tabs on her grandchildren?

Just as Zuckerburg didn’t know how social media would change society today, we don’t know where this great big wave of digital interaction will take us in the future. The viral nature of social media makes information spread like wild fire and CPX is using that heat to fuel our brands. 

CPX Interactive is spurring into this wild beast with innovative products and services to help leverage the power of social media for the success of our clients. CPX is on a select list of Facebook approved advertisers that Google couldn’t even make (http://bit.ly/efvnCM). 

CPX offers clients the ability to gain exposure and popularity on Facebook through our ad vendor platform. The platform optimizes campaigns to reach a target collection of “likes” for a fan page, or “allows” for an application. This is a great tool CPX offers brands looking to expand their presence on Facebook.

Social media integration into high definition rich media ad units is another innovative way CPX is linking our brands to consumers. These interactive ads contain multiple high resolution images, flash animations and HD video while seamlessly linking brand websites and “likes” to Facebook Fan Pages. This ad unit also gives users the ability to post the featured content directly on Facebook or Twitter for all their friends to see. 

The creative team at CPX Interactive also engineers great custom ads for brands. These creatives can be fully integrated with Facebook “like” buttons and are provided for clients solely at added value.

The CPX Social Media Package allows brands to reach users inside a variety of different social media platforms across the web. This advertising vertical is an attractive addition to CPX’s collection of packages because of the frequency and loyalty of use among site members. Social networking sites like Twitter, Facebook and LinkedIn see 30% of users visit multiple times an hour.

Our social lives are continuously being integrated into digital form. Brands will ultimately influence society online just as they do today, and the role of social endorsement of products will evolve into this space as well. The internet is becoming a social gathering place, and CPX Interactive is providing brands innovative ways to attend the party.

We know that it can be a little confusing.

We make it easy : )–