The search and display platforms of ads are becoming closer and closer. Rob Rasko, President and COO of CPX Interactive recently hosted a panel at the SES Conference in NYC. At the conference, he took a moment to speak with Webmaster Radio about the convergence of search and display and what savvy companies will have to do to make sure that they are offering online advertisers the best of both worlds in an industry where 'attribution' has become a battle cry.
Listen to the online interview HERE
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