The Importance of Creating Content With Multicultural Appeal

By Michael Fleischman
EVP of Business Development, CPX Interactive

On Tuesday March 10, 2009, I attended a Multicultural Media Conference given by Horowitz Associates in Manhattan.

This conference was intriguing, as it focused on the new generation of consumers and what type of media they gravitate towards. Additionally, there were panels that discussed the impact of multi-platform programming on the current multicultural generation. It is critical for programmers to continue to produce quality product targeting this group.

Some interesting facts:

1. 50% of Americans today are under the age of 35.
2. 40% of Americans are non-white/multicultural.
   
3. 50% of multicultural households have broadband.
4. 90% of 15-34 year olds have have broadband access at home.

Multicultural consumers in America are growing at a rapid pace, and marketing dollars spent to reach this group are not as significant as they should be. The consensus of the group, which I happen to agree with, is that marketing and advertising dollars which target the multicultural sector need to increase substantially

A recent Scarborough research report stated that 54% of Hispanic adults are online, compared to 69% of total U.S. adults. Among Hispanics who are online, 68% have a broadband connection in their household, as do 71% of U.S. Internet users in general.

In Scarborough's polling, 42% of Hispanic Internet users (compared to 35% of Internet users in general) reported downloading some sort of digital content in the 30 days prior to being polled. As with the total online population, Hispanic Internet users are most likely to be downloading music. Thirty-two percent of wired Hispanics reported having done so in the previous 30 days, compared to 24% of Internet users in general. Seventeen percent of online Hispanics (and 14% of all wired respondents) reported downloading something in the catchall "other video" category within that period.

There is a significant opportunity to market more products and services to the ever increasing multicultural population in the US. This opportunity should be taken advantage of by cable television operators, satellite television providers and television & digital programmers/publishers.

CPX Interactive is working to expand our reach to new demographic areas of the population. We are in the process of launching a Hispanic Vertical to capitalize on this ever-increasing consumer base, and we look forward to pursuing more similar endeavors in the future.

CPX Congratulates Tyler Nelson on Television Role

CPX Interactive congratulates Tyler Nelson on his role in MTV's new series, "Taking the Stage," a reality show about students at Cincinnati's School for Creative and Performing Arts. As President of the Cincinnati Youth Council, Tyler met and gave the introduction for CPX CTO and Co-Founder, Carlton Hickman, when he spoke at the 99th Annual NAACP Conference last July.

Visit the CPX YouTube Channel to watch Carlton's speech.

Carlton Hickman (CPX CTO) with Tyler Nelson
at the NAACP Convention

Internet Use Across the Globe: What We Learned

By Samantha Karol
Marketing Assistant, CPX Interactive

Over the course of the past week, we have been posting charts and statistics from eMarketer about Internet use in the leading 16 digital countries. In case you didn't have the chance to peruse all of the charts, or felt too overwhelmed with all of the data, here are a few interesting things that I learned from these charts:

• Many of the most populous nations on the list have the lowest percentages of Internet use. For example: China, the country with the highest population of the 16, has the third lowest percentage of Internet use. India, the second largest country, has the lowest percentage.
  

• South Korea has the highest percentage of Internet users at 74.4%, followed closely by Japan at 72.6%
  

• The European nations make up the middle of the percentage pack, ranging from Italy at 45.4% to the United Kingdom at 64.5%.
  

• According to the eMarketer projections:
  
  • India, the country with the lowest percentage of Internet users, will have the greatest percentage increase by 2013, with the number of users almost doubling.
  • South Korea and Japan, the percentage leaders at this time, seemed to have reached a plateau, and will experience limited growth in Internet use over that span.
    

Internet Use Across the Globe: Part 5

Today we round out the list of the leading 16 digital countries with the final four. This last group includes the United States, and you just might be surprised about how our country ranks in Internet usage.

South Korea
(as of 2009)
Total Population: 48.5 M
Internet Users: 36.1 M
Percentage: 74.4%
Projected number of Internet users in 2013: 38.1 M

Spain
(as of 2009)
Total Population: 40.5 M
Internet Users: 22.4 M
Percentage: 55.3%
Projected number of Internet users in 2013: 25.1 M

United Kingdom
(as of 2009)
Total Population: 61.1 M
Internet Users: 39.4 M
Percentage: 64.5%
Projected number of Internet users in 2013: 43.7 M

United States
(as of 2009)
Total Population: 307.2 M
Internet Users: 199.2 M
Percentage: 64.8%
Projected number of Internet users in 2013: 221.1 M

Internet Use Across the Globe: Part 4

On our fourth day of Internet use statistics, we look at three countries with similarly large populations. Japan, Mexico, and Russia...which one has the most Internet users?

Japan
(as of 2009)
Population: 127.1 M
Internet Users: 92.3 M
Percentage: 72.6%
Projected number of Internet users in 2013: 95.7 M

Mexico
(as of 2009)
Population: 111.2 M
Internet Users: 27.8 M
Percentage: 25%
Projected number of Internet users in 2013: 38 M

Russia
(as of 2009)
Population: 140.0 M
Internet Users: 45.8 M
Percentage: 32.7%
Projected number of Internet users in 2013: 61.9 M

Internet Use Across the Globe: Part 3

Today we answer the question of how many people surf the Internet in India. Considering their large population, you might be surprised. Also, see E-Marketer's data on Internet use in Germany and Italy. And of course, check back tomorrow for more!

Germany
(as of 2009)
Total Population: 82.3 M
Internet Users: 48.0 M
Percentage: 58.3%
Projected number of Internet users in 2013: 53.1 M

India
(as of 2009)
Total Population: 1.2 B
Internet Users: 49.7 M
Percentage: 4.3%
Projected number of Internet users in 2013: 96.8 M

Italy
(as of 2009)
Total Population: 58.1 M
Internet Users: 24.6 M
Percentage: 45.4%
Projected number of Internet users in 2013: 30.3 M

Internet Use Across the Globe: Part 2

Here's the second installment in our series of Internet use data, courtesy of e-Marketer. Check back for Part 3 tomorrow!

Canada
(as of 2009)
Total Population: 33.5 M
Internet Users: 23.4 M
Percentage: 69.2%
Projected number of Internet users in 2013: 25.9 M

China
(as of 2009)
Total Population: 1.3 B
Internet Users: 313.0 M
Percentage: 23.4%
Projected number of Internet users in 2013: 476 M

France
(as of 2009)
Total Population: 64.4 M
Internet Users: 37.0 M
Percentage: 57.4%
Projected number of Internet users in 2013: 40.8 M

Internet Use Across the Globe: Part 1

Have you ever wondered how many people surf the Web in India? Which country has the highest percentage of Internet users? Or who is on the list of the leading digital countries in the world? With the help of industry metrics giant, e-Marketer, CPX Interactive is going to answer these questions and more. Be sure to check back each day for more information!

Argentina
(as of 2009)
Total Population: 40.9 M
Internet Users: 13.4 M
Percentage of Population: 32.8%
Projected number of Internet users in 2013: 19.6M

Australia
(as of 2009)
Population: 21.3 M
Internet Users: 14.4 M
Percentage: 67.6%
Projected number of Internet users in 2013: 15.8 M


Brazil
(As of 2009)
Population: 198.7 M
Internet Users: 44.2 M
Percentage: 22%
Projected number of Internet users in 2013: 64.6 M

CPX Loves Twitter and We Are Not Alone

If you are a follower of our blog, then you know that we are fans of web 2.0 marketing and, specifically Twitter, the hottest thing to hit social media since... the last hottest thing to hit social media. Well, now comes more evidence from industry metric heavy-weight, eMarketer, that we are not alone:

Follow CPX Interactive on Twitter!

What Could You Say in 12 Seconds?

By Samantha Karol
Marketing Assistant, CPX Interactive

Did you ever wish that you could record a short video update on your life? Well, now you can, with 12seconds.tv, a website where users post videos on a wide variety of subjects with a time limit of 12 seconds. CPX Interactive has been posting videos on 12seconds.tv for about a month now, and the site has quickly gained popularity. The site's fan base has grown beyond U.S. borders, and it has recently been receiving attention from international media outlets like The Sydney Morning Herald.

Be sure to check out the CPX Interactive channel on 12seconds.tv, and think about what you could say in 12 seconds.